Posts Tagged ‘Twitter’

Hollywood Tweet’s Review of The Green Rush

Wednesday, August 25th, 2010

30372

We’re a Twitter site ( http://twitter.com/Hollywood_Tweet ) We watched The Green Rush and it’s time for the REVIEW!
When a film is well made with good camera work, good sound, good direction, you’ll tend to forget all of those things and just focus on the movie’s content. The Green Rush is one of those films. So we’re not going to waste time on the technical aspects other than to say that this is a quality made film. We want to talk on the success or failure of this film as a documentary.
The film, The Green Rush, covers the lives of small pot growers during their seasonal growth and harvest. It doesn’t harp on ideaology or try to convince you to support pot or not, it keeps true to the documentary and focuses on the characters involved. We think The Green Rush is successful as a documentary as it causes you to have an opinion. Regardless whether you feel for the growers or don’t feel for the growers, you’re moved to judge these people based upon your own beliefs and how you see them portrayed.
The reviews and discussions on this film prove this out. Other than the typical rhetoric of “pro-pot” and “anti-pot” tirads that have nothing to do with the film, you have passionate opinions as to whether people think these growers are stupid or to have compassion for them. The fact that you attract both sides of the issue and those people posting their views show the power of the film. If it was all one sided that would prove this is a canned film that no one cares about except what they are spoonfed as so many documentaries do. The Green Rush steps away from that criteria by keeping to the grower’s own words without commentary.
The Green Rush present facts of the medical marijuana issue by interviewing bureaucrats involved on the technical side without stating a pro or con. They keep all opinions of the issue amongst the growers where it belongs. This tactic keeps the film true to its purpose, which is to document these people’s lives, not answer the debate on whether pot is “good” or “bad”. Really good documentaries trust the viewer to come to their own conclusions. Really good documentaries get you to think about your presumptions and question how you feel. Really good documentaries do what this film does and that’s to stir an opinion within yourself that you want others to know how you feel. Luckily, the dynamic environment of Hula.com allows you to see this success for yourself, as the discussions and Reviews are almost as good as watching the film.
We recommend you watch this film. Whether you’re for pot, against pot or could care less about pot, either way, you’re going to be glad you took the time to watch. It’ll cause you to have an opinion. Will it change the opinion you had going in? Probably not. But it will give that opinion a base, a base that is patterned after real lives not a bunch of rhetoric. When you take the time to refine your beliefs all because of some film you watched, then THAT is a successful documentary.

DIY Marketing is Norm for Indie Films

Monday, August 17th, 2009

Here at IndieFlix we make it our mission to help filmmakers find their audiences. Oftentimes it’s easier said then done  – maneuvering through the waters of online social networking and specialty groups can be daunting with mixed results. Even if you find that niche, the payoff of all your hard work may only be evident over time – and usually time is a film’s worse enemy. No one wants their film to die somewhere on a shelf  but chasing a fleeting online audience takes time.

A recent New York Times article about indie film marketing focuses on this very issue – offering tips on everything from using Facebook and Twitter to making friends with the hotel concierge who could maybe say the right thing to the right person during a film festival.

“Anvil! The Story of Anvil”

“Anvil! The Story of Anvil” director Steve Ludlow took out a second mortgage on his house to pay for the documentary. But his online marketing techniques landed endorsement from Radiohead frontman Thom Yorke, a VH1 deal and over 150 screenings nationwide.

It seems that the key to great film marketing is to identify your audience, use creative ways to find them online, be willing to explore unfamiliar groups or companies and take a chance with people you may never meet in person. On top of it all, filmmakers need a large dose of confidence to pull it all off.

It makes me admire people like Ryan Gielen, director of The Graduates. He spent his own money traveling across America promoting his film on college campuses with special screenings and promotions. That word-of-mouth paid off and his film has done well on IndieFlix, iTunes and Amazon VOD.

There are no road maps to follow in this new marketing world, no step-by-step instructions on how to make your indie film a success. But as ambiguous and daunting as it all can seem, the only fool-proof advice is to market the hell out of your movie and work on it for as long and as hard as you possibly can.

The more effort you make, the more people know about your film, which is sometimes all you can ask for.

As marketing director at IndieFlix, I go through these motions daily – cold-calling special interest groups and browsing relevant websites to connect with people who will genuinely enjoy the film I’m promoting.

While it requires a lot of work and patience, it does pay off and for every 10 e-mails I send, that one I get back might be exactly what the film needs to survive.

What filmmakers can do to help me market their films is stay in contact – to research different ideas on their own and help me brainstorm ways to connect with their audiences. That way, I can work on their behalf with a clear idea of what they want and where they see their film going.

For me, the New York Times article legitimizes the work we’re doing at IndieFlix and that grassroots advertising can be effective if it’s done well, as long as you keep trying and experimenting.

It’s challenging but not impossible.