[Note: In part one of this series I talked about the six basic motivators that filmmakers can uses to get people excited about their films. The next few parts will look at each motivator in depth.]
Part 2: Make Them Laugh
We filmmakers need to get people excited about our films. Rather than hoping to stumble across a successful marketing approach for a film, it’s better to plan one from the very start–ideally before you commit to making the film–and tweak it based on what really gets people to pay to watch movies. “6 Ways” is about those things that motivate someone to say, “I’ve got to see that!”
So how do movies like Napoleon Dynamite or The Hangover rocket from obscurity to national reknown in the blink of an eye. Is it the big stars? The special effects? The action scenes? Actually, it turns out these movies are really, really funny.
People like funny. (more…)
