Posts Tagged ‘Jenna Edwards’

IndieFlix’ Educational Tour Kicks Off With April Showers producer Jenna Edwards

Wednesday, September 23rd, 2009
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Jenna Edwards and Tineil Lewis, Coordinator of Student Activites for UT Dallas in Richardson

Hello all!  Thank you for taking the time to read this little blog post of mine.  I am feeling a bit of pressure as I have never written a blog and on top of that, this is the first blog post about IndieFlix’s new educational program that sends filmmakers to universities and colleges to talk about their work.  I have to say that this program allowed for a dream of mine to come to fruition.  Ever since I was a junior high school student I have wanted to travel around and speak to people in the hopes that it may inspire them to reach their full potential and to follow their dreams.

Growing up in a small town in Minnesota I dreamed of coming to “Hollywood” and working in the entertainment business.  I am one of the lucky few that actually got an opportunity to make her dreams a reality.  In making the film April Showers, I have had so many wonderful opportunities but none have been more special to me then being able to speak with students.

Through IndieFlix’ new program, I hope to do this more often.  Here is what it was like on this first trip.

Andrew was booked to be the speaker in Dallas but due to a family emergency, he was unable.  So, I got to go.   This was met with mixed feelings, as I know that Andrew really wanted to attend and I was worried about his situation but at the same time I was so excited to visit Dallas and fulfill this dream.

I boarded the plane in Burbank full of anticipation.  I arrived in Dallas (where, as luck would have it, a great friend of mine relocated to about a year ago) to be picked up at the airport by my friend.  We went to her house to visit, the whole time; I am fighting all these butterflies.  Will the audience be receptive, will they ask questions, will they like the film?  Then it hit me, this is NOT the type of film people typically want to talk immediately after.  Oh, panic starts to creep up.  Then I remember the supportive words of Scilla and Andrew, “just go and talk to them.”

So, that’s what I did.  I was met by the wonderful Coordinator of Student Activities, Tineil Lewis.  She was so nice.  She showed me into the auditorium and explained the program at University of Texas – Dallas a little more to me.  I had originally thought that they were showing the film to a film studies class at the school.  I was told that was not the case. The program was designed as a student activity and the audience was open to all who wanted to attend.

After doing a sound check (which had a few bumps) we were set to go.  I waited in the room with eager anticipation.  People started to trickle in.  Then a lovely young lady named Elizabeth Buell, the president of student activities, introduced me.  I have to say it was a little embarrassing having her read my bio.

Then I introduced the movie.

After the movie was finished I got back up on stage for a Q&A to be met with what I already new… April Showers in NOT the type of movie people want to talk immediately after.  The audience was just still, staring at me.  I remembered what it was like the first time I saw the film and how it felt, and I already knew everything about it.  So, I talked for a bit to let them process what they had just seen.  It was awkward at first, but then the audience started to come back to the here and now and they asked really interesting questions, challenging questions.

“Are you afraid that putting this movie out into the world will cause more violence?” was the first question. “Well, don’t be shy” I thought.  I answered it as best I could.  I told her that our goal with the project was to start a conversation not to encourage any type of violence.  Sure, there is always a level of worry when you are working with controversial subject matter, but that we hoped the message from the movie would be a positive one.

“Will you be doing more films about the subject of violence?” “Particularly violence overseas?” Was another particularly good question posed by a gentlemen who stayed after to discuss the subject further with a group of people.

I hope there are many more conversations like that one.

I also got the typical “how did you find the project?”  “What was your budget?” questions, which I am always happy to answer.  But, I was so excited that the majority of questions came back to having a real conversation about the state of our world.

Andrew, myself, and our entire team are always hoping the movie would do just that:  start a conversation!

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Jenna Edwards and Elizabeth Buell, President of Student Activites at UT Dallas in Richardson

After answering all their questions and being politely asked to leave so they could close up, we moved the conversation into the hall.  It was so wonderful to be involved in such an exciting exchange of ideas and opinions.  I wish I could have stayed longer but alas my ride had to get home.  So, off to the hotel, I went thinking about how gratifying it was to show a film we worked so hard on to an incredible group of people with wonderful ideas.  I really hope that they will continue to talk with each other and others about the film and spread the message that we are all more alike than we are different and tragedies like Columbine, Virginia Tech and 911 do not have to be a part of our world.

I am so proud of this film and so honored to be the first speaker with the IndieFlix filmmaker school program.  It was a wonderful experience and I hope to do it again.

Hugs,

Jenna

Dancing Carl…Coming Soon From Some Very Good Friends…

Wednesday, June 10th, 2009

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By Andrew Robinson

When I was around eight or nine years old, nearly twenty years ago now, I was home sick with one of the worst bouts of the flu I’d ever had. I rarely get sick (knock on wood) but when I do it puts me down for the count and I can still remember this particular bug to this day. I couldn’t get up, move or even sleep for long periods of time for just about the time I would become comfortable I’d go into a cold sweat or hot flash making sleep, let alone comfort, fade into memory. I was about two days into my bout when my mom returned home from a trip to the store with a bag of “get well” mementos to help take my mind off things. In the bag was a movie, an Disney VHS tape I believe, an album and three books; “Hatchet,” “The Island” and “Dancing Carl.”

All three books were written by the author Gary Paulsen, who up until that point I had never heard of, frankly because he didn’t write “Batman” or “Transformers.” Hey, I was young. Truthfully, at the time, I would’ve preferred a few more movies or comics but anything was better than nothing for I’d burned out on bad cartoons and The Price is Right. I started with “Hatchet” for no other reason than the cover of the book had a picture of an axe on it. It was because of “Hatchet” I learned what a hatchet was. The book was exciting and extremely visual, so much so that it was the first experience I’d had with a book where it felt like watching a movie in my head. The experience of reading “Hatchet” wasn’t just a collection of words that were assimilated in my head and understood, but moving images complete with sounds and smells. It was awesome. I couldn’t put “Hatchet” down and read it in less than two or three days. By the time I was done with the book I had begun feeling better, though the fear of still being contagious kept me from returning to school for the rest of the week. Darn.

I immediately dove into “The Island,” which was a departure from “Hatchet” though equally beautiful and engaging. I remember thinking to myself “how does Gary do it?” How was it possible for a writer, whom I assumed was an older gentleman, write stories about kids my age and their adventures so successfully, yet no two (granted I’d only read two of his books at this point) are ever alike. I was hooked and I finished “The Island” faster than “Hatchet.” The weekend came and I was back to my old self again, but instead of venturing outside I hunkered down to read “Dancing Carl.”

At this stage in my life it was pretty much my Mother and I. My Mother had me when she was a teenager and she raised me with the help of my Grandma and Grandpa. Grandpa was in the Air Force based out of Offut Air Force Base in Nebraska and we would take frequent trips to the base where my love affair with planes, especially bombers and fighter jets, was born. Until I was about 15 I was convinced that I was destined to become a pilot, which may come as a shock to people who know me since I am somewhat terrified of flying commercially or in small aircraft. I don’t know what it was but something inside me wanted desperately to fly an F-15 or B-52. I would frequent air shows, meet pilots and even steal time in the cockpit of some of these wondrous machines, while parked of course. When I wasn’t dreaming of flying or being in the Air Force I would often prod my Grandfather for stories about his early days in the military. He usually saved his war stories for long car rides to Minnesota where we’d fish in the summers or for trips to the local Dairy Queen where we’d often end up after getting “lost.”

Apart from my Grandfather, I didn’t really have a father figure in my life until my Mother married around the time I began reading Gary’s work. Luckily, the man my Mother married, my Dad, shared my love affair for aviation and also got me interested in space flight. Aside from my love of aviation, I didn’t really have a great deal of friends growing up, save one. My friend Mike and I had been friends since elementary school where we met, though he was a grade or two above me, we’d always find ways of getting into trouble and turning even the most routine day into an adventure, just like in Gary’s books. There was a park between our houses with a large ravine that literally split it in two. Despite our parents’ collective warnings Mike and I would explore the ravine returning each night covered in mud and smelling of stagnant water and pond scum. We’d play Indiana Jones and dig up various pieces of trash only to be convinced we’d found something truly valuable.

So with all of this in mind I opened up “Dancing Carl” and began to read. While I won’t go so far as to say the book mirrored my life and feelings up until this point, I got the sense that Gary and I were somehow connected. While “Hatchet” was my first cinematic literature experience, “Carl” proved to be the first time I’d felt personally connected to a book. It had fishing, adventure, winter sports and airplanes all packed into a small town, which I could endlessly relate to. But most of all it had Carl. The character of Carl intrigued me for some of the traits and behaviors he exhibited I saw in my Grandfather even at a young age. It was the notion that there was always something, some feeling going on just under the surface that was for the individual to bear that just captivated me. It became my favorite book and I remember thinking once I was finished that someone needed to make it into a film.

I read “Carl” dozens of times over the course of the next few years, so much so that the cover and some of the inside pages had all but disappeared from their binding. Yet each time I read it I got something new from it and it seemed to get better with age, for as I got older I was able to absorb more of the subtext in Gary’s writing. As I grew older I would remind myself of “Dancing Carl” and look for it in theaters or on TV hoping that someday, someone would turn it into a movie. The years went by and I lost touch with “Carl,” I even misplaced my copy of the book, which I’m sure is sitting in a box somewhere in my parent’s basement. Yet, despite having not read the book for nearly 10 years at one point, the memory of it and the impact it had was never forgotten.

Fast forward to fall of 2008, Jenna and I were stranded in an airport in Texas trying to get a flight to Nebraska for a location scout we’d planned for “April Showers.” We were sitting in the airport lounge when out of the blue Jenna asked me “what are your plans after April Showers?” Up until that point I was just happy with being able to make a movie let alone think about doing another one. So I sat for a moment in silence.

Then I told her about Carl.

I don’t think I spoke for very long, nor do I think I had gotten all of the story points right, but at the end of my retelling of “Dancing Carl” Jenna said, “that sounds amazing.” Little did either of us know that a few months later we’d be seriously considering making “Dancing Carl” our next film. I remember when we decided that we had to do it and the resulting confusion that followed for neither of us had any idea of how to go about getting permission to turn someone else’s work into a movie. I was especially anxious for I knew at some point in the process, be it now or later, I’d have to talk and/or explain my vision to Gary, which is kind of like saying to a little league baseball player, “hey, care to take batting practice with The Babe.” For two months we tried to track Gary down, or at least someone working for him, so we could ask the question, “can we do this?”

The call came one afternoon, I was at home working on “April Showers” when Jenna called and asked if I could do a conference call with Gary’s manager. Within minutes I was on the phone and telling him what the book meant to me and why I wanted so badly to make it into a film. I believe I even spent the better part of an hour acting it out over the phone. At the end of the conversation Gary’s manager said he’d be in touch but that he didn’t make any promises or guarantees. A few days to a week later he called and asked to see what else I had done, mainly “April Showers,” which at that point wasn’t even finished yet. We cobbled up the most complete edit of the film we could and sent it over to Gary’s manager and, I think, Gary himself. Another week went by before the phone rang and I received some of the greatest news I’d ever gotten.

“Gary says okay.”

It took everything I could not to jump out of my skin in celebration but as soon as the phone call ended I was struck with panic. I had to turn Gary’s words into a film. I was petrified, for here was a piece of literature that was so important to me, written by a man who I consider to be a master and now I had to essentially rewrite it for the screen. I instantly thought of those Southwest Airline commercials screaming, “Want to get away?”

Yes.

How was I going to do this? I can’t rewrite Gary, who the heck am I? A few days passed and my panic lessened but wasn’t fully gone (even as I write this I can still feel it’s presence) when the phone rang again. It was Gary’s manager, but this time he had something for me. It was a book, I can’t tell you which one because I don’t know if it’s been published yet, but it was from Gary. His manager told me that after speaking with me and sharing our conversations with Gary that he (Gary) felt we had a few things in common and he wanted to share something new with me to see if I’d cotton to it. A simple gesture that even delivered via a third party meant the world to me and put much of my mind at ease. From that moment I allowed myself to truly believe that I could bring “Dancing Carl” to the screen.

Who would’ve thought that nearly twenty years ago a boy looking for someone to turn his favorite book into a film would someday be the one charged with doing it.

The Anatomy of a Movie Poster

Wednesday, June 10th, 2009

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Prior to making April Showers I made my living creating movie posters and television ad campaigns for several leading entertainment-advertising firms in Hollywood. Chances are if you’ve seen a summer blockbuster or enjoyed any of the programming on ABC, CBS, TNT and others you’ve probably seen some of my work, yet few know what truly goes into creating a poster or ad campaign for a feature film or television show. Few even attribute the art to an individual let alone a dedicated team of artisans working tirelessly to create a single piece of art that will resonate in viewers’ minds enough to get them to buy a ticket or tune in. Most audiences don’t know that the poster that grabbed them was but one of a hundred (sometimes thousand) designs created before the final poster was chosen. On this website we given you a taste of the various designs and layouts we considered before choosing the final poster we did. Trust me, there were far more posters created than the half dozen or so we show you on the site. However, our design exploration pales in comparison to that of say “Harry Potter” or “The Curious Case of Benjamin Button.”

While I’ve tried to give you a glimpse into the process, what I haven’t really discussed is how a single poster, be it a rough idea or final design, is created. Well, that’s what this post is all about, to walk you through the process a little bit so that maybe you’ll have a better understanding if not appreciation for the posters you see the next time you visit your local theater.

For starters theatrical movie posters or one-sheets are 27 inches wide by 40 inches tall and are finished at 300 DPI, though most poster companies generate their working files at half that size and resolution. Depending on the artist a rough sketch or block layout will be created using stock photos or simple pencil and paper. This is a guide for the artist to not only work off of but often “sell” his idea to the powers that be before spending the time to generate the artwork itself. Personally, I like to sketch and rarely used stock imagery in the initial design phase unless the client called for it. You don’t have to be an impeccable illustrator to be a poster designer; in fact most poster designers can barely draw a stick figure.

Once an idea is chosen the designer often has to look through countless photographs taken on set or during a special shoot to find that one image that will lend itself to the final poster design. It’s not uncommon for the final image of the actor or actress to be a composite of several different shots, a head from one pose mated to the torso of another and so on and so forth. We call that Frankensteining and it’s huge fun but also a pain in the butt if you’re on deadline. If a shot of the actor or actress doesn’t exist the artist will create it either by using stock photography or photographing a fellow co-worker and simply replacing their head or face with that of the actor or actress. This happens all the time. Don’t believe me? Here’s two examples.

Both Matt Damon and Edward Norton in these two posters are actually yours truly with the actor’s faces placed over mine.

Once the photo(s) are chosen they are masked out or separated from the original background image so that they can be more precisely manipulated along with all the other elements. The idea, in most cases, is to create an image that appears to be untouched or altered, though even the simplest poster designs, I assure you, went under the digital knife. Once the artist is done creating the art he or she will often layout the type (if it wasn’t part of the art or concept already) before submitting it for review or critique. During a critique dozens of ideas are presented for all the designers to go over together and try and make better before the final presentation to the client.

Above is a quick illustration of the pieces that went into April Showers and the various stages of touch up and effects before reaching the final poster.

Once the client has signed off on a design it goes to finishing where the comp or designer created art is upresed to the poster’s final dimensions and essentially rebuilt from scratch with the utmost attention to detail. During the finishing stage a finishing artist will pour over every pixel and clean up the image to a degree that defies belief. Well, most of the time.

From there the file is delivered to the printer(s) and within days of a poster leaving a design firm it will be hanging in a theater. Most posters are on display weeks if not months before a film’s release and in most instances that poster was worked on for months, sometimes years, before that.

So the next time you’re out to the movies, take second and really look at the posters hanging in the lobby. See if you can spot mistakes, it’s a fun game. If nothing else take minute to appreciate someone’s hard work and efforts even if you don’t plan on seeing that particular film.

That’s all for now, until next time, take care and stay tuned…

If you’d like to purchase your very own copy of the April Showers poster you can by CLICKING HERE

April Showers Theatrical Trailer – In Theaters April 24, 2009

Wednesday, April 8th, 2009

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Here is the theatrical trailer for the film April Showers coming to theaters April 24, 2009. Check your local listings for showtimes or visit us on the web at www.aprilshowersmovie.com to see if the film is playing in your area.
Thanks!

Team IndieFlix

April Showers Behind The Scenes Part 2

Monday, April 6th, 2009

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icon for podpress  April Showers Behind The Scenes Part 2: Play Now | Play in Popup | Download

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April Showers: The Story Behind the Movie will chronicle the film from script to screen and beyond. This weekly series will feature interviews with the cast and crew as well as behind the scenes footage and scenes from the film as we approach the April 24, 2009 release of April Showers. See never before seen footage, exclusive interviews with the cast and crew as well as catch a glimpse into how April Showers is going beyond the film to impact the lives of young people everywhere.

April Showers Behind The Scenes – Part 1

Friday, April 3rd, 2009

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Hello Everyone,

Please enjoy the new April Showers Behind-The-Scenes Video – Part 1.  The video covers a variety of topics and offers great insight into the peaks and valleys that encompass pre-production.  Please enjoy it and stay tuned for more to come.

 
icon for podpress  April Showers Behind The Scenes Part 1: Play Now | Play in Popup | Download

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Thanks,

Team IndieFlix

IndieFlix “I Make A Difference” – A Call To Action To End School Violence

Wednesday, April 1st, 2009

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I MAKE A DIFFERENCE
A Call To Action To End School Violence
1/5 of the U.S. population is in a school building on any given school day.

April 20th marks the ten-year anniversary of the Columbine High School shootings, the day that changed the face of the American school system. Other recent tragedies at Virginia Tech University and in Germany have made the need for communication all the more apparent

Scilla Andreen, CEO & Co-founder of IndieFlix.com and writer, director and Columbine high school shooting survivor, Andrew Robinson in conjunction with YouTube are launching a campaign today called “I Make a Difference”.

We’re starting a movement to open up communication where anyone and everyone can get involved and raise awareness as well as provide solutions to end school violence and promote peace. It’s time to declare schools a safe haven. Please join us.

Here’s what you do.

Finish the sentence with regard to ending school violence:

“I make a difference by…”

TAPE: Video tape/ record your self  – keep it short.
(Please state your first name, age and city) finishing the above sentence regarding school violence.
For example: “I make a difference by encouraging my classmates to reach out to other students they don’t know.”

TAG: Tag your post with any of the following tags
I make a Difference_post,  Indieflix_post, IMAD_post  or April Showers Movie_Post

POST: Post your video on YouTube.   You can post as many as you want.
We need your ideas, your thoughts and your dreams.

We will collect the videos daily and showcase you at http://www.imakeadiff.org
We will also be featuring posts and your quotes to further the call to action such as, but not limited to:

* Coffee cup sleeves
* T-Shirts
* Stickers
* Billboards
* Screensavers
* Mash-Ups
* National Viral Video Ad Campaigns
* School Events and Fundraising

This is a great opportunity for everyone to get involved and make a stand for change.
Together we make a difference let’s see where it takes us.

Sincerely,
Scilla Andreen, CEO & Co-founder IndieFlix.com & Andrew Robinson, writer, director April Showers.
www.indieflix.com
www.aprilshowersmovie.com

‘April Showers’ Teaser Trailer is here

Tuesday, March 24th, 2009

Hello Everyone,

We are very happy to announce that the “April Showers” Teaser Trailer is finished and here.  We have a lot of exciting news coming regarding the film but for now please watch the trailer and let us know what you think, we are very excited about the film.

Thanks,

Team IndieFlix

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