Hello everyone,
Our friend Scott Kirsner has a new book entitled “Fans, Friends & Followers”. Please read the description below and check it out!
Description
An Essential Guide for Filmmakers, Musicians, Writers,
Artists, and Other Creative Types
Back in the 20th century, the path to creative success was clear: just get signed by a record label, picked up by a publisher, or discovered by a movie studio.
But in the 21st century, those entities not only spend less time hunting for unknown talent, they invest less in promoting the artists already on their rosters.
So the responsibility for building an audience now falls squarely on your shoulders.
Fans, Friends & Followers explores the strategies for cultivating an online fan base that can support your creative career, enabling you to do the work you want to do and make a living at it. Based on dozens of interviews with the artists pioneering new approaches to production, marketing, promotion, collaboration, and distribution, it presents strategies that work – in a straightforward, jargon-free way.
The book features explanations of the tools, techniques, and new business models that work best, along with 30 artist interviews. Featured artists include YouTube star Michael Buckley (“What the Buck”); the animators behind JibJab, Homestar Runner, and Red vs. Blue; video artist Ze Frank (“The Show”); comedian Eugene Mirman; singer-songwriters Jill Sobule and Jonathan Coulton; Damian Kulash of OK Go; filmmakers Robert Greenwald (Iraq for Sale) and Curt Ellis (King Corn); writers Brunonia Barry (The Lace Reader) and Lisa Genova (Still Alice); and artists Natasha Wescoat, and Dave Kellett.
Fans, Friends & Followers, by Scott Kirsner
181 pages / Paperback ($15.95) and E-book ($12)
Available at Amazon.com
ISBN #: 978-1442100749
Web site: http://www.scottkirsner.com/fff
