Posts Tagged ‘April Showers’

“April Showers” Secures Top Spot on iTunes

Wednesday, November 18th, 2009

April_ShowersKudos once again to “April Showers” for securing a top spot on the iTunes Movie Page! The film is movie of the week on the site and is now available for 99 cent stream rental and $4.99 purchase.

If you haven’t had the opportunity to see “April Showers,” now is the time. The film takes an unprecedented look into the terror of a high school shooting as told through the eyes of the survivors.

It makes you pull your loved ones closer.

iTunes users have given “April Showers” a 4.5 out of 5 rating, and here’s what a couple of them had to say about it:

Awesome Movie!

by Wildcatter – April 18, 2009

“I just saw April Showers a few days ago and it’s still affecting me. The story is really intense and the subject matter is something I hadn’t thought about when I hear about school shootings. I’d suggest everyone see this movie, especially those involved with schools or who know anyone in school, to better understand what happens to survivors and how people try and manipulate them. Daryl Sabana is excellent and my heart went out to his character. And I didn’t realize what a terrific actor Tom Arnold is – WOW! I don’t recommend many movies to my friends but I’m telling them all to go out and see this one.”

“Should Be Shown at Every School.”

by mgmig – April 17, 2009

“Aside from being an incredibly impactful film based on a true event, it represents so many other similar tragedies that have happened and continue to happen. This movie should be shown to every school-aged kid, teacher and parent. Particularly because it focuses on the physical and emotional aftermaths of such a tragedy. Very powerful and moving film.”

IndieFlix’ Educational Tour Kicks Off With April Showers producer Jenna Edwards

Wednesday, September 23rd, 2009
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Jenna Edwards and Tineil Lewis, Coordinator of Student Activites for UT Dallas in Richardson

Hello all!  Thank you for taking the time to read this little blog post of mine.  I am feeling a bit of pressure as I have never written a blog and on top of that, this is the first blog post about IndieFlix’s new educational program that sends filmmakers to universities and colleges to talk about their work.  I have to say that this program allowed for a dream of mine to come to fruition.  Ever since I was a junior high school student I have wanted to travel around and speak to people in the hopes that it may inspire them to reach their full potential and to follow their dreams.

Growing up in a small town in Minnesota I dreamed of coming to “Hollywood” and working in the entertainment business.  I am one of the lucky few that actually got an opportunity to make her dreams a reality.  In making the film April Showers, I have had so many wonderful opportunities but none have been more special to me then being able to speak with students.

Through IndieFlix’ new program, I hope to do this more often.  Here is what it was like on this first trip.

Andrew was booked to be the speaker in Dallas but due to a family emergency, he was unable.  So, I got to go.   This was met with mixed feelings, as I know that Andrew really wanted to attend and I was worried about his situation but at the same time I was so excited to visit Dallas and fulfill this dream.

I boarded the plane in Burbank full of anticipation.  I arrived in Dallas (where, as luck would have it, a great friend of mine relocated to about a year ago) to be picked up at the airport by my friend.  We went to her house to visit, the whole time; I am fighting all these butterflies.  Will the audience be receptive, will they ask questions, will they like the film?  Then it hit me, this is NOT the type of film people typically want to talk immediately after.  Oh, panic starts to creep up.  Then I remember the supportive words of Scilla and Andrew, “just go and talk to them.”

So, that’s what I did.  I was met by the wonderful Coordinator of Student Activities, Tineil Lewis.  She was so nice.  She showed me into the auditorium and explained the program at University of Texas – Dallas a little more to me.  I had originally thought that they were showing the film to a film studies class at the school.  I was told that was not the case. The program was designed as a student activity and the audience was open to all who wanted to attend.

After doing a sound check (which had a few bumps) we were set to go.  I waited in the room with eager anticipation.  People started to trickle in.  Then a lovely young lady named Elizabeth Buell, the president of student activities, introduced me.  I have to say it was a little embarrassing having her read my bio.

Then I introduced the movie.

After the movie was finished I got back up on stage for a Q&A to be met with what I already new… April Showers in NOT the type of movie people want to talk immediately after.  The audience was just still, staring at me.  I remembered what it was like the first time I saw the film and how it felt, and I already knew everything about it.  So, I talked for a bit to let them process what they had just seen.  It was awkward at first, but then the audience started to come back to the here and now and they asked really interesting questions, challenging questions.

“Are you afraid that putting this movie out into the world will cause more violence?” was the first question. “Well, don’t be shy” I thought.  I answered it as best I could.  I told her that our goal with the project was to start a conversation not to encourage any type of violence.  Sure, there is always a level of worry when you are working with controversial subject matter, but that we hoped the message from the movie would be a positive one.

“Will you be doing more films about the subject of violence?” “Particularly violence overseas?” Was another particularly good question posed by a gentlemen who stayed after to discuss the subject further with a group of people.

I hope there are many more conversations like that one.

I also got the typical “how did you find the project?”  “What was your budget?” questions, which I am always happy to answer.  But, I was so excited that the majority of questions came back to having a real conversation about the state of our world.

Andrew, myself, and our entire team are always hoping the movie would do just that:  start a conversation!

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Jenna Edwards and Elizabeth Buell, President of Student Activites at UT Dallas in Richardson

After answering all their questions and being politely asked to leave so they could close up, we moved the conversation into the hall.  It was so wonderful to be involved in such an exciting exchange of ideas and opinions.  I wish I could have stayed longer but alas my ride had to get home.  So, off to the hotel, I went thinking about how gratifying it was to show a film we worked so hard on to an incredible group of people with wonderful ideas.  I really hope that they will continue to talk with each other and others about the film and spread the message that we are all more alike than we are different and tragedies like Columbine, Virginia Tech and 911 do not have to be a part of our world.

I am so proud of this film and so honored to be the first speaker with the IndieFlix filmmaker school program.  It was a wonderful experience and I hope to do it again.

Hugs,

Jenna

To watch IndieFlix Films on Amazon VOD for the special price of 99-cents

Tuesday, July 7th, 2009

Amazon VOD

To watch IndieFlix Films on Amazon VOD for the special price of 99-cents CLICK HERE (Valid July 7-11)

As part of this promotion AmazonVOD will be offering the online rental for 99 cents starting tomorrow and extending through Saturday. If you rent any of the films via AmazonVOD for 99 cents you will have a week to begin watching the film and 24 hours to watch or finish the film once you begin. You can also watch it as many times as you wish within a 24 hour period once it begins. No word yet if this special is carrying over to the download purchase. The DVD price will remain unchanged though Amazon regularly discounts it a dollar or so on their own.

If you’ve already seen any of these films or own a copy, be it digital or DVD, please check out the promotion for we’re not the only film being featured.

Other than that, we hope everyone had a wonderful and safe July 4th weekend and we’ll talk to you all soon.

Team IndieFlix

Chance Encounters: When Word of Mouth and Technology Meet

Tuesday, June 30th, 2009

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Everyone,

Today Tim Owens, one of the film’s Executive Producers, shared a story with me about an acquaintance of his and a chance encounter with April Showers this past weekend. Apparently, one of Tim’s friends was traveling this past week and happened to be seated next to a teenager on his flight. Shortly after takeoff the young passenger seated next to Tim’s friend took out his iPhone, plugged in some ear buds and began watching a movie. Not wanting to be a bother, but wanting to “share” in some free entertainment he glanced over at the young man’s iPhone and noticed the opening title sequence and one of the cards reading “April Showers.” He politely asked the young man what he was watching to which the young man responded, “This movie April Showers, have you seen it?”

Tim’s friend had not yet seen the film, though knew of it (he didn’t share that with the young passenger) and asked how he (teenager) found out about the film. He said he had heard about through a friend of a friend and had downloaded it off iTunes. The two ended up watching most of the film together off the teen’s iPhone before Tim’s friend had to catch up on some work before landing.

While this story isn’t our usual fare here on the site it intrigued me nonetheless for this isn’t the first time a story similar to this one has been told to me. Someone informed me that they were sitting in a coffee shop somewhere in Michigan and noticed a group of teens watching the film on iTunes via a laptop a few weeks ago. I get a kick out of hearing these stories partially because it’s always nice to know when people are seeing your film and enjoying it but also because it shows that the way in which we view films is changing. There are a few people on our YouTube site who have commented that they stumbled upon the film through iTunes and downloaded it and have watched it over a dozen times since then. Others find it through Amazon with similar reaction.

Which leads me to this question, how many of you out there discovered April Showers either by accident or through a friend of a friend? Have you witnessed someone, a stranger perhaps, talking about and/or viewing the film? Share your stories below.

Until next time, thanks, take care and stay tuned…

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April Showers DVD Special Promotion

Wednesday, June 24th, 2009

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In response and celebration of this week’s rise up the IMDB charts (currently #153) we’ve put together a special promotion for the April Showers DVD being sold through Amazon.com.

Beginning at 12 noon tomorrow (Thursday, June 25) and running until 5pm eastern standard time – five hours only – if you purchase a copy of April Showers on DVD through Amazon.com we will send you, as our gift, one complimentary collector’s item movie still signed by writer/director Andrew Robinson. Simply e-mail a copy of your Amazon.com sales receipt (proof of purchase) along with your mailing address (sometimes included on your receipt) to aprilshowersmovie@gmail.com and we will send you your autographed still. IMPORTANT: You must e-mail your Amazon.com receipt to us along with your mailing address by 5pm Eastern Standard Time on July 2nd to be entered into this special promotion.

Again, from 12 noon eastern standard time tomorrow (Thursday, June 25) until 5pm if you purchase April Showers on DVD through Amazon.com and e-mail us your receipt along with mailing address you will receive a signed still from the film. Remember, you must e-mail your Amazon.com receipt and address to aprilshowersmovie@gmail.com by 5pm July 2nd in order to receive your signed still.

We truly thank you for all of your support throughout this process for none of it would’ve been possible without your support.

April Showers Team

APRIL SHOWERS CLIMBS THE CHARTS

Monday, June 22nd, 2009

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Everyone,

In an unprecedented weekly jump (6,286 percent) April Showers has gone from just cracking the top 10,000 on the IMDB.com (an Amazon.com company) charts to ranking 153 on the same chart a week later. IMDB.com’s movie meter rankings operate, according to IMDB.com, in the following manner.

“Movie meter rankings provide a snapshot of what movies are hot based on the searches of millions of IMDB users. Updated weekly, these rankings also graph the popularity of movies over time and determine which events affect public awareness.” –taken from IMDB Pro.

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Clearly, everyone’s support and word of mouth is working and I just wanted to thank you all once again for everything you continue to do for this film in helping it reach a broader audience.

If you haven’t yet seen April Showers now is your chance. The film is available on DVD through Amazon as well as Amazon VOD and iTunes. If you have already purchased/seen the film if you could please take a moment and write a review or give it a rating (1-5 stars) on any of the sites currently selling April Showers I would greatly appreciate it. Once again, I thank each and every one of you for your support and encourage you to spread the word. We will do the same from our end. You are the best and I’ll be speaking to you soon. Take care and, as always, stay tuned…

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Fact or Fiction: Questions and Answers about April Showers with Andrew Robinson

Tuesday, June 16th, 2009

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April Showers is one of those films that elicits a variety of responses from those who see it, however, the questions that keep arising are those pertaining to the film’s truth or parallel to my own life. While I feel I’ve been straight forward and open about where the lines of reality and fiction touch or sometimes blur it hasn’t stopped a number of you out there from surmising and coming to your own conclusions; some of which are very accurate and others…well, not so much. I will attempt to address some of the bigger questions that seem to linger out there between the web and our fan sites.

“Columbine had two shooters and took place in Colorado therefore April Showers can’t possibly be based on Columbine.”

This statement is partially correct, however, April Showers is based largely on my experiences and the experiences of my close friends following the tragedy that unfolded at Columbine High School. It was not my intention to make a film solely based on Columbine, or the Columbine Movie for that matter, for I wanted to shed light on topics and themes that seem common among those who survive acts of physical and mental violence. I used Columbine or a Columbine like event as my backdrop purely because that is what I experienced and/or knew. There have been many people who have viewed April Showers that were not present at Columbine but had experienced something similar, be it in a school or mall, which have gotten something from viewing the film and/or associated with it.

I purposely changed many details pertaining to the shooter(s) because it was not my intention to have them be “characters” but individuals that the audience learned about through the combined experiences of the main characters in the story. By showcasing two shooters, as was the case in Columbine, it was my feeling that the relationship between the two would have to be explained thus taking valuable time away from the story I wanted to tell. So, it was a conscious decision to have a solo shooter in the film knowing that it was a departure from the real life event.

The film April Showers never really says where or when it takes place. Again, this was done intentionally in order to broaden its emotional reach versus audiences sitting in the theater watching a biopic and thinking to them selves “this can’t happen to me.” Now, it is not my intention for audiences to view April Showers as something that can and will happen to them, not at all. It is my intention to show a side of a story that is becoming all to familiar in order to awaken the consciousness of a nation to do something positive about it so we don’t have to continue to make movies about it.

“Why wasn’t the film in theaters? Was it because it was to graphic?”

The film was, in fact, in theaters. April Showers enjoyed a limited theatrical release in select cities, some of which included Omaha, Brooklyn, Houston, Denver, Nashville and many more. We were fortunate enough to play in theaters for a week and in some areas longer. Our longest run was in Omaha, Nebraska at the Rave Westroads 14 Theater where we played a full schedule for four weeks.

The film was a limited release not because of violence but because of budgetary concerns and resources. It was our intention and the intention of our distributor Pure+Motive to release April Showers in select theaters in order to build upon the already growing word of mouth and parlay that audience momentum into the DVD and online release of the film.

April Showers is currently available on DVD through our website and Amazon, as well as available on iTunes, AmazonVOD and Netflix. More outlets will be coming soon as well as foreign countries.

The film is rated R not because of graphic violence, gore or language but because of intense scenes of peril and lifelike depictions of real trauma. You can read about our fight with the MPAA regarding our rating HERE.

“Everyone keeps saying this film should be shown in schools and/or is important for kids to see, why?”

I appreciate this comment more than some might think for it’s important to me that April Showers be viewed by high school aged kids and their parents the world over for I think it can have a positive effect despite the harsh reality depicted in the film. My intentions behind making April Showers was not to sensationalize the actions of those who commit these violent acts but to show a side of the story few take into consideration, which is that of a survivor. That being said, I truly wish we lived in a world where a film like April Showers doesn’t exist because the reality of a child committing violence against their fellow students is just unfathomable. However, we don’t live in that reality thus the reason of April Showers’ existence. If the film causes teens and adults to take stock of their lives and current environment and cause them to want to make a change for the better, to prevent a scenario like the one depicted in April Showers from happening in their own lives than the film is a success.

It is my dearest hope that my past and the past of so many around the world not become a universal reality. If viewing April Showers is enough to get those contemplating violence as an option to take a moment of pause or for those who see warning signs to speak up and change their situation for the better then I believe the film has helped or can help. I truly hope that upon completion of the film, teens and adults alike are able to sit down and have a truly open discussion about how they can jointly prevent the events depicted in the film through the use of communication, compassion and respect for one another instead of resulting to other means such as metal detectors, cameras and ID cards. It has been my experience that honest communication, taking into account all view points and opinions, is the best weapon for combating future violence before it has a chance to manifest into the horrors we see on the nightly news or depicted in films.

Like other films before it, April Showers exists to show a side of life that does, at times, happen, but that through it we can learn valuable lessons from those who came before us so our past doesn’t have to continue being our future.

“Was there a shooting at a Jefferson High School?”

To the best of my knowledge no. While I’m sure there are High Schools out there that are named Jefferson, the one depicted in the film is completely fictional.

“How did the filmmakers get such dramatic footage of the real events?”

I take this comment as a compliment for no real footage of any school shooting, Columbine or otherwise, was used in the film April Showers. April Showers is neither a documentary nor a point for point true story. It is a work of fiction based on actual events stemming from my life. The fact that so many of you believed what you saw as real is a testament to the actors, extras and my extraordinary crew.

“The music in the trailer, which film does it come from?”

All of the music used in the trailer or teaser trailer for the film is from the score for April Showers. Unlike most trailers, we did not use any royalty free tracks or temp score. If you buy the soundtrack on iTunes or AmazonMP3 you will have all of the music and music cues from the trailer(s).

“I thought this was a zombie film from the trailers”

Not quite sure what to say about that. Sorry? If you’re looking for a zombie film may I suggest Shaun of the Dead, it’s my personal favorite.

“Is April in the film really Rachel Scott or Cassie Burnall?”

I will be addressing this issue in a future story. Stay tuned…

“What are Andrew’s religious views? Is April Showers a Christian film?”

April Showers is what ever you, the viewer, want it to be. If you see a story about faith and identify with that then I say go with it. If you see the opposite then that is fine too. The truth of the matter is, I didn’t set out to make a film that was one way or the other. I simply wanted to show both sides for I have friends and family who sought solace in their faith as well as had a number of friends and family who all together turned away from their beliefs as a result of the events of April 20, 1999.

In terms of my personal beliefs I believe them to be irrelevant, not because I don’t have any or think it silly, not at all. I don’t think it matters because it is my belief that belief in something be it a higher power or simply yourself is important but up to the individual. It is not my place to tell anyone what he or she should or should not believe and I hope April Showers doesn’t do that, for that was not my intention. I am honored that so many of you with strong beliefs one way or another have gravitated to this film for your own reasons and I hope you continue to get what you want out of the film, but with respect to my own beliefs I will continue to keep those private.

Dancing Carl…Coming Soon From Some Very Good Friends…

Wednesday, June 10th, 2009

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By Andrew Robinson

When I was around eight or nine years old, nearly twenty years ago now, I was home sick with one of the worst bouts of the flu I’d ever had. I rarely get sick (knock on wood) but when I do it puts me down for the count and I can still remember this particular bug to this day. I couldn’t get up, move or even sleep for long periods of time for just about the time I would become comfortable I’d go into a cold sweat or hot flash making sleep, let alone comfort, fade into memory. I was about two days into my bout when my mom returned home from a trip to the store with a bag of “get well” mementos to help take my mind off things. In the bag was a movie, an Disney VHS tape I believe, an album and three books; “Hatchet,” “The Island” and “Dancing Carl.”

All three books were written by the author Gary Paulsen, who up until that point I had never heard of, frankly because he didn’t write “Batman” or “Transformers.” Hey, I was young. Truthfully, at the time, I would’ve preferred a few more movies or comics but anything was better than nothing for I’d burned out on bad cartoons and The Price is Right. I started with “Hatchet” for no other reason than the cover of the book had a picture of an axe on it. It was because of “Hatchet” I learned what a hatchet was. The book was exciting and extremely visual, so much so that it was the first experience I’d had with a book where it felt like watching a movie in my head. The experience of reading “Hatchet” wasn’t just a collection of words that were assimilated in my head and understood, but moving images complete with sounds and smells. It was awesome. I couldn’t put “Hatchet” down and read it in less than two or three days. By the time I was done with the book I had begun feeling better, though the fear of still being contagious kept me from returning to school for the rest of the week. Darn.

I immediately dove into “The Island,” which was a departure from “Hatchet” though equally beautiful and engaging. I remember thinking to myself “how does Gary do it?” How was it possible for a writer, whom I assumed was an older gentleman, write stories about kids my age and their adventures so successfully, yet no two (granted I’d only read two of his books at this point) are ever alike. I was hooked and I finished “The Island” faster than “Hatchet.” The weekend came and I was back to my old self again, but instead of venturing outside I hunkered down to read “Dancing Carl.”

At this stage in my life it was pretty much my Mother and I. My Mother had me when she was a teenager and she raised me with the help of my Grandma and Grandpa. Grandpa was in the Air Force based out of Offut Air Force Base in Nebraska and we would take frequent trips to the base where my love affair with planes, especially bombers and fighter jets, was born. Until I was about 15 I was convinced that I was destined to become a pilot, which may come as a shock to people who know me since I am somewhat terrified of flying commercially or in small aircraft. I don’t know what it was but something inside me wanted desperately to fly an F-15 or B-52. I would frequent air shows, meet pilots and even steal time in the cockpit of some of these wondrous machines, while parked of course. When I wasn’t dreaming of flying or being in the Air Force I would often prod my Grandfather for stories about his early days in the military. He usually saved his war stories for long car rides to Minnesota where we’d fish in the summers or for trips to the local Dairy Queen where we’d often end up after getting “lost.”

Apart from my Grandfather, I didn’t really have a father figure in my life until my Mother married around the time I began reading Gary’s work. Luckily, the man my Mother married, my Dad, shared my love affair for aviation and also got me interested in space flight. Aside from my love of aviation, I didn’t really have a great deal of friends growing up, save one. My friend Mike and I had been friends since elementary school where we met, though he was a grade or two above me, we’d always find ways of getting into trouble and turning even the most routine day into an adventure, just like in Gary’s books. There was a park between our houses with a large ravine that literally split it in two. Despite our parents’ collective warnings Mike and I would explore the ravine returning each night covered in mud and smelling of stagnant water and pond scum. We’d play Indiana Jones and dig up various pieces of trash only to be convinced we’d found something truly valuable.

So with all of this in mind I opened up “Dancing Carl” and began to read. While I won’t go so far as to say the book mirrored my life and feelings up until this point, I got the sense that Gary and I were somehow connected. While “Hatchet” was my first cinematic literature experience, “Carl” proved to be the first time I’d felt personally connected to a book. It had fishing, adventure, winter sports and airplanes all packed into a small town, which I could endlessly relate to. But most of all it had Carl. The character of Carl intrigued me for some of the traits and behaviors he exhibited I saw in my Grandfather even at a young age. It was the notion that there was always something, some feeling going on just under the surface that was for the individual to bear that just captivated me. It became my favorite book and I remember thinking once I was finished that someone needed to make it into a film.

I read “Carl” dozens of times over the course of the next few years, so much so that the cover and some of the inside pages had all but disappeared from their binding. Yet each time I read it I got something new from it and it seemed to get better with age, for as I got older I was able to absorb more of the subtext in Gary’s writing. As I grew older I would remind myself of “Dancing Carl” and look for it in theaters or on TV hoping that someday, someone would turn it into a movie. The years went by and I lost touch with “Carl,” I even misplaced my copy of the book, which I’m sure is sitting in a box somewhere in my parent’s basement. Yet, despite having not read the book for nearly 10 years at one point, the memory of it and the impact it had was never forgotten.

Fast forward to fall of 2008, Jenna and I were stranded in an airport in Texas trying to get a flight to Nebraska for a location scout we’d planned for “April Showers.” We were sitting in the airport lounge when out of the blue Jenna asked me “what are your plans after April Showers?” Up until that point I was just happy with being able to make a movie let alone think about doing another one. So I sat for a moment in silence.

Then I told her about Carl.

I don’t think I spoke for very long, nor do I think I had gotten all of the story points right, but at the end of my retelling of “Dancing Carl” Jenna said, “that sounds amazing.” Little did either of us know that a few months later we’d be seriously considering making “Dancing Carl” our next film. I remember when we decided that we had to do it and the resulting confusion that followed for neither of us had any idea of how to go about getting permission to turn someone else’s work into a movie. I was especially anxious for I knew at some point in the process, be it now or later, I’d have to talk and/or explain my vision to Gary, which is kind of like saying to a little league baseball player, “hey, care to take batting practice with The Babe.” For two months we tried to track Gary down, or at least someone working for him, so we could ask the question, “can we do this?”

The call came one afternoon, I was at home working on “April Showers” when Jenna called and asked if I could do a conference call with Gary’s manager. Within minutes I was on the phone and telling him what the book meant to me and why I wanted so badly to make it into a film. I believe I even spent the better part of an hour acting it out over the phone. At the end of the conversation Gary’s manager said he’d be in touch but that he didn’t make any promises or guarantees. A few days to a week later he called and asked to see what else I had done, mainly “April Showers,” which at that point wasn’t even finished yet. We cobbled up the most complete edit of the film we could and sent it over to Gary’s manager and, I think, Gary himself. Another week went by before the phone rang and I received some of the greatest news I’d ever gotten.

“Gary says okay.”

It took everything I could not to jump out of my skin in celebration but as soon as the phone call ended I was struck with panic. I had to turn Gary’s words into a film. I was petrified, for here was a piece of literature that was so important to me, written by a man who I consider to be a master and now I had to essentially rewrite it for the screen. I instantly thought of those Southwest Airline commercials screaming, “Want to get away?”

Yes.

How was I going to do this? I can’t rewrite Gary, who the heck am I? A few days passed and my panic lessened but wasn’t fully gone (even as I write this I can still feel it’s presence) when the phone rang again. It was Gary’s manager, but this time he had something for me. It was a book, I can’t tell you which one because I don’t know if it’s been published yet, but it was from Gary. His manager told me that after speaking with me and sharing our conversations with Gary that he (Gary) felt we had a few things in common and he wanted to share something new with me to see if I’d cotton to it. A simple gesture that even delivered via a third party meant the world to me and put much of my mind at ease. From that moment I allowed myself to truly believe that I could bring “Dancing Carl” to the screen.

Who would’ve thought that nearly twenty years ago a boy looking for someone to turn his favorite book into a film would someday be the one charged with doing it.

The Anatomy of a Movie Poster

Wednesday, June 10th, 2009

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Prior to making April Showers I made my living creating movie posters and television ad campaigns for several leading entertainment-advertising firms in Hollywood. Chances are if you’ve seen a summer blockbuster or enjoyed any of the programming on ABC, CBS, TNT and others you’ve probably seen some of my work, yet few know what truly goes into creating a poster or ad campaign for a feature film or television show. Few even attribute the art to an individual let alone a dedicated team of artisans working tirelessly to create a single piece of art that will resonate in viewers’ minds enough to get them to buy a ticket or tune in. Most audiences don’t know that the poster that grabbed them was but one of a hundred (sometimes thousand) designs created before the final poster was chosen. On this website we given you a taste of the various designs and layouts we considered before choosing the final poster we did. Trust me, there were far more posters created than the half dozen or so we show you on the site. However, our design exploration pales in comparison to that of say “Harry Potter” or “The Curious Case of Benjamin Button.”

While I’ve tried to give you a glimpse into the process, what I haven’t really discussed is how a single poster, be it a rough idea or final design, is created. Well, that’s what this post is all about, to walk you through the process a little bit so that maybe you’ll have a better understanding if not appreciation for the posters you see the next time you visit your local theater.

For starters theatrical movie posters or one-sheets are 27 inches wide by 40 inches tall and are finished at 300 DPI, though most poster companies generate their working files at half that size and resolution. Depending on the artist a rough sketch or block layout will be created using stock photos or simple pencil and paper. This is a guide for the artist to not only work off of but often “sell” his idea to the powers that be before spending the time to generate the artwork itself. Personally, I like to sketch and rarely used stock imagery in the initial design phase unless the client called for it. You don’t have to be an impeccable illustrator to be a poster designer; in fact most poster designers can barely draw a stick figure.

Once an idea is chosen the designer often has to look through countless photographs taken on set or during a special shoot to find that one image that will lend itself to the final poster design. It’s not uncommon for the final image of the actor or actress to be a composite of several different shots, a head from one pose mated to the torso of another and so on and so forth. We call that Frankensteining and it’s huge fun but also a pain in the butt if you’re on deadline. If a shot of the actor or actress doesn’t exist the artist will create it either by using stock photography or photographing a fellow co-worker and simply replacing their head or face with that of the actor or actress. This happens all the time. Don’t believe me? Here’s two examples.

Both Matt Damon and Edward Norton in these two posters are actually yours truly with the actor’s faces placed over mine.

Once the photo(s) are chosen they are masked out or separated from the original background image so that they can be more precisely manipulated along with all the other elements. The idea, in most cases, is to create an image that appears to be untouched or altered, though even the simplest poster designs, I assure you, went under the digital knife. Once the artist is done creating the art he or she will often layout the type (if it wasn’t part of the art or concept already) before submitting it for review or critique. During a critique dozens of ideas are presented for all the designers to go over together and try and make better before the final presentation to the client.

Above is a quick illustration of the pieces that went into April Showers and the various stages of touch up and effects before reaching the final poster.

Once the client has signed off on a design it goes to finishing where the comp or designer created art is upresed to the poster’s final dimensions and essentially rebuilt from scratch with the utmost attention to detail. During the finishing stage a finishing artist will pour over every pixel and clean up the image to a degree that defies belief. Well, most of the time.

From there the file is delivered to the printer(s) and within days of a poster leaving a design firm it will be hanging in a theater. Most posters are on display weeks if not months before a film’s release and in most instances that poster was worked on for months, sometimes years, before that.

So the next time you’re out to the movies, take second and really look at the posters hanging in the lobby. See if you can spot mistakes, it’s a fun game. If nothing else take minute to appreciate someone’s hard work and efforts even if you don’t plan on seeing that particular film.

That’s all for now, until next time, take care and stay tuned…

If you’d like to purchase your very own copy of the April Showers poster you can by CLICKING HERE

April Showers Releases on Amazon VOD and Other Breaking News

Wednesday, June 3rd, 2009
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Everyone,
Yesterday afternoon April Showers debuted on Amazon VOD for online streaming, rental and download.  I understand that many of you may be new to watching movies via your computer and up until this point the film has only been available on iTunes, which isn’t a service that everyone uses. In an attempt to make it so everyone can enjoy April Showers, regardless of their preferences in computer manufacturers, we’ve made the film available on Amazon VOD. Now, Amazon VOD is a bit more multifaceted in terms of features and ways to enjoy the film in your home and I’m going to do my best to walk you through each and everyone. So here we go.
Online Streaming -$3.99
For $3.99 you can essentially “rent” April Showers and begin watching it on your computer screen almost instantly for a 7-day period. (the film will auto delete from your computer after 7 days once you begin watching the film) This method works with either PC or Mac computers for the movie plays through Amazon.com using Flash and not an outboard or 3rd party player. If you have your computer connected to a television or HD monitor you would be able to watch the film essentially on TV versus a computer monitor. CLICK HERE TO RENT APRIL SHOWERS
Online Download -$14.99
For $14.99 you are essentially purchasing the film digitally to be viewed either on your computer or via a variety of other compatible VOD players.  For instance, if you have a broadband TiVo Series 2, 3 or HD DVR (DirectTV or phone line connected TiVo’s will not work) you can transfer you Amazon VOD purchase to your TiVo and enjoy it in your home system forever. More on this in a bit. CLICK HERE TO PURCHASE APRIL SHOWERS
You can also enjoy the film via a Roku Player ($100.00), which is like an AppleTV but interfaces with Amazon VOD allowing you to rent/purchase VOD content without having to go through a computer, so long as you have a wireless Internet connection. If you’ve made your purchase on the computer you can transfer the file to your Roku wirelessly.
So those are the two options, rental or purchase via Amazon VOD. Now, here’s where things get really cool.
3592971216_1b0e47f1b3_tTiVo DVR
If you have a TiVo Series 2,3 or TiVo HD DVR that has broadband access or a connection (sorry DirectTV TiVos and standard phone line connected boxes will not work here) you can register your TiVo with Amazon VOD and rent and download content right to your TiVo. This means, using your TiVo remote you can find April Showers on the Amazon VOD interface on your television screen and either buy the film or rent it without ever having to touch a computer. If you rent you’ll have seven days to watch the film as much as you want, and if you purchase the film it will remain on your TiVo hard drive forever, or until you delete or transfer it. The same prices of $3.99 for a rental and $14.99 for purchase still apply. To learn more please CLICK HERE.
3592163875_98171b8796_tRoku Player
Like the AppleTV, Roku is a small box that connects to your HDTV or television much the same way as a standard DVD player and allows you to stream content either rented or purchased to that display. The nice thing about the Roku player is that it interfaces with Amazon VOD seamlessly and doesn’t require you to ever touch a computer, so long as you have a wireless Internet connection in your home. The Roku is $100 (cheaper than an AppleTV) and can be purchased at Amazon.com. To learn more about the Roku please CLICK HERE.
3592971306_f9fe082784_tPanasonic Viera Cast TV
If you own a Panasonic Viera Cast TV (Click Here for compatible TVs) you can register it with Amazon VOD and download and purchase movies via Amazon VOD right on your Panasonic TV. Again, no computer required so long as you have a wireless Internet connection in your home. If you have a Panasonic Viera Cast TV registration is easy and free and you can begin watching April Showers and thousands of other Hollywood films sent directly to your TV with no waiting. CLICK HERE for more information.
Panasonic Viera Cast TV’s also interface with Netflix.
3592163919_a6b746cbf5_tSony Bravia w/ Internet Video Link
If you own a Sony Bravia or Sony brand HDTV you can get a Sony Bravia Internet Video Link (list price $199) and connect it to your Sony TV and enjoy all the benefits of Amazon VOD without having to use your computer. The Bravia Internet Link also allows you to view other Internet based services on your TV, such as YouTube and CBS. To find out more about Sony Bravia’s Internet Video Link CLICK HERE.
XBOX 360 and Windows Media Center PC’s
Lastly, if you have an XBOX 360 or a Windows Media Center PC you can access Amazon VOD files that you’ve downloaded to your home computer and watch them on your TV via these two devices. To learn more about how to watch Amazon VOD content on your XBOX 360 CLICK HERE. For more on Media Center PC’s CLICK HERE.
Okay, so there’s Amazon VOD in a nutshell. We’re still on iTunes and Apple TV but wanted to open up the possibilities for some of our fans out there even further.
3592971166_54866c9f11_sIn light of April Showers being available for rent via Amazon VOD we are offering it for rent on iTunes beginning Friday, June 5. This will allow you to see the film for $3.99 on your computer or via an AppleTV. You will have 30 days to start viewing the film, once you begin the film you have 24 hours to finish or watch it as many times as you’d like. Your rental can be transferred to a iPod or iPhone for more convenience though the same time constraints still apply.
3592971358_73759a3ea4_tAlso, for our Netflix fans out there, April Showers will be shipping to Neflix customers beginning on June 9. So if you have the film in your Netflix queue then you should receive your rental copy of April Showers around or following June 9 depending on how many people have it in their queue ahead of you.
As you may have noticed we’ve updated the April Showers Store, again, in response to the new Amazon services and some new things we’ll be announcing and offering very soon. So stay tuned for that.
So, to recap here are some important dates…
Now: Amazon VOD rental and purchase. iTunes purchase.
June 5: April Showers available for rental on iTunes for $3.99
June 9: April Showers available on Netflix
I thank you all for your time, I hope you’ll check us out on Amazon VOD or iTunes if you haven’t already. Until next time, take care and stay tuned…

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The Tortoise and the Hare: Being a Filmmaker in an Ever Changing World

Friday, May 22nd, 2009

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We all know the fable of the tortoise and the hare. The hare takes off running at the starting gun while the tortoise lumbers on down the path. Throughout the race the hare becomes cocky and in his infinite wisdom stops for a bite to eat and settles down for a nap. Meanwhile the good tortoise, never changing his pace nor style, continues on. The hare wakens to find the tortoise within reach of the finish line and takes off in mad sprint but it is too late, the tortoise crosses first and claims victory.

So what does this story have to do with April Showers? Everything. You see no matter what stage of production you find yourself in (preproduction, production, post or distribution) you are constantly balancing the pros and cons of the methodology of filmmaking and distribution (the tortoise) with technology (the hare) to create, hopefully, a wonderful film. But the two often go together like oil and water, aided largely by decades of complacency and non-change. For example, during pre-production we had made the decision to film April Showers in true cinema 4K, which at the time, was a largely untested and new format. We knew that digital cinema was growing but still in its infancy and that the bulk of digital cinemas in the US featured mostly 2K projectors. However, I argued that by having a 4K “negative” the downres to 2K would look superior, as would all ancillary formats such as DVD and Blu-ray.

In postproduction the 4K arguments became harder to sustain, for while cameras had risen to the 4K level many of the postproduction services and software had not. 2K has and continues to be the digital theatrical standard when it comes to postproduction and distribution for it is the equivalent (digitally) of projected 35mm film. Now, I argue that even at the 2K level we’re still acting like the hare, which is a good thing, for a vast majority of films are still projected via analog film i.e. the tortoise.

Here’s where that balancing act comes in, you see while April Showers was able to remain digital from start to finish and project in the highest possible quality around the country it came at a price…convenience. One thing the tortoise has taught audiences is that slow and steady wins and also allows for you to take in some of the sights. In the case of theaters, analog film has had decades to stake its claim and in that time audiences have become accustomed to being able drive no more than 3-5 minutes to their local theater and see whatever movie is currently out. The tortoise created convenience.

Beyond convenience another byproduct of the tortoise’s efforts has been the creation of the environment in which digital cinema must now operate. New, all digital, theaters are not being built at record pace, instead digital projectors are being fitted into existing cinemas once housing 35mm analog projectors, but the conversion has been slow and costly to the theater chains, hence why there are still so few digital cinemas in comparison to their 35mm counterparts. This is precisely why many of you commented about the lack of convenience when it came to seeing April Showers in theaters. We simply couldn’t be everywhere the way Star Trek is, partially because it wasn’t cost effective and partially because there just wasn’t a digital screen in key areas to be had. The good news, for our future endeavors, is that many analog theater chains are converting to digital and will be partially/fully digital by the end of 2010 when Dancing Carl is rumored to be releasing in theaters. Slow and steady wins the race and it appears, once again, the tortoise (theaters) will eventually win in the digital theatrical race as well.

In terms of home entertainment, i.e. DVD, Blu-ray and iTunes things become even more of a balancing act. I don’t mean to sound harsh so please don’t take my comments as being overly critical but audiences are a mirror image of the system and/or Hollywood, in that they usually buy into certain formats and technology when the system/Hollywood deems it necessary, save one, Blu-ray. For years movies were available to the home markets on VHS, which eventually gave way to DVD. Now, when DVD launched there was some backlash for consumers had accumulated vast VHS video libraries and weren’t too keen on the idea of having to replicate those collections on DVD despite the inherent benefits. To combat this the creators of DVD made it hugely affordable for everyone involved be it the consumer or distributor and did so at some cost to themselves. DVD took off and became the standard for the home video market and remains the standard to this day, effectively becoming the tortoise despite its hare like beginnings.

I call DVD a tortoise because, like theaters, it has had a long and successful run as the sole format consumers turn to for their home entertainment and convenience. You would think that the manufacturers and creators of Blu-ray, many if not all had a hand in the formation of DVD, would’ve learned from DVD’s success and used that knowledge in the formation and release of Blu-ray to the general public. However they have not. Instead of making Blu-ray affordable and more convenient than DVD they’ve priced it in the stratosphere and built in such stringent copy protections that consumers are often faced with long load times, non-functioning menus and beyond. Blu-ray, like the hare, stopped to fatten their tummies and took a nap. This in turn results in slow Blu-ray sales and waning interest because, for the first time, the consumer is thinking ahead and embracing downloads and Internet based content, as evident in iTunes, Hulu and YouTube’s growing success. Unlike the creators of Blu-ray the hares over at Apple and Hulu have curbed the technological leap with something the tortoise can get behind, convenience. Slowly but surely their products and services are catching on and growing and while their current iterations may not become the standard, the inevitable standard will no doubt share a common lineage with these formats.

Getting back to Blu-ray for a moment if I may, I’m a supporter of the format and have been since the day it launched, however my support has not been met with equal appreciation from its creators. I’ve owned countless Blu-ray players as well as amassed an impressive library and done everything in my power to get people to see the light that is Blu-ray. Yet with the cancellation of April Showers on Blu-ray I now ask myself why. Why have I done this when I personally view Blu-ray as a half measure; a stopgap between DVD and where we are all ultimately heading…downloads. Blu-ray is like a hybrid car. We know how and can make far more efficient vehicles but we took a detour in order to cash in very narrow window of opportunity before ultimately needing to take the next step. Is Blu-ray better than DVD? Absolutely, without question, Blu-ray is the current king of home video as it pertains to picture and sound quality. However, and pardon my language, it sucks compared to DVD in terms of convenience, market share and ultimate affordability. And it seems I’m not alone in my assessment for consumers aren’t flocking to Blu-ray the way I think many manufacturers thought they would. It appears another format war was more than customers were willing to bear, hence why DVD is still the winner and will remain the winner until downloads takes its place. Do I regret my decision to support Blu-ray? Not at all, for it has afforded me much entertainment at the highest levels which is something that I value, however, to take an elitist approach and say it’s something all consumers must value along with me is a mistake. As a businessman Blu-ray doesn’t make sense at this time for far too many of our customers and potential customers do not see the value and are not investing in Blu-ray.

But there is a dark side to DVD. Like the 35mm theaters of yore DVD has had time to stake its claim within arms reach of whoever wants it for everyone owns a player and everyone can go down to their local store to pick up a copy. How is that bad you ask? Well, for an independent film like April Showers it’s hard to break into those circles just as it’s hard to break into the 35mm theatrical space with digital projection. It’s now all supremely controlled and you have to pay to play. Being a hare I like to think of ways around a system because in doing so you can often retain better control and interaction with your customer. However, I understand the importance of being where the customer is, which is why we’re constantly working and negotiating with the various outlets that sell DVDs and making those outlets available to April Showers.

You have to know and be willing to take risks and push boundaries when necessary but also be comfortable and understanding of the fact that any film, be it April Showers or Star Trek, prevails only with patience. It’s a balancing act for sure and one few can appreciate until they’ve witnessed it first-hand. While the tortoise may have won the race in the fable, the life of a film is not a race but a triathlon, for there is more than one way to bring your film to an audience. Throughout a film’s life its success lies in the sum of its parts not in its individual achievements. So it seems, for the time being, a filmmaker must become both the tortoise and the hare, willing to run when necessary but know that slow and steady in some instances still prevails.

April Showers Fan Questions Answered

Thursday, May 21st, 2009

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Andrew Robinson’s Podcast for Wednesday, May 20

April Showers Fan Questions Answered

Also available on iTunes

 
icon for podpress  Andrew Robinson Podcast [23:02m]: Play Now | Play in Popup | Download

DVD vs. Blu-ray vs. iTunes: What does it all mean?

Monday, May 11th, 2009
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Everyone,

I’d like to take a moment (or longer) to talk, not so much about April Showers, but about the technology behind the film as well as its distribution.As you are no doubt aware April Showers was filmed using new technologies and a format referred to as 4K. What 4K means is that the image itself is 4,000 pixels across by approximately 2,000 pixels tall. To put that into perspective the current resolution king in the home video space is Blu-ray with its 1080p resolution. 1080p simply means 1,920 pixels across by 1080 pixels tall. Which makes 4K basically four times the resolution of current HDTV sets. 4K is essentially the digital equivalent of 35mm film when it’s scanned into a computer, however when 35mm film is projected theatrically, because of the distance to the screen and light output, it’s actual quality is closer to 2K or 2,000 pixels across. Now there are 4K theatrical projectors and depending on where you saw April Showers in theaters you did view it through a 4K projector but for most digital cinemas you viewed a 2K version of the film.
When it comes to the home markets, i.e. DVD, Blu-ray and iTunes things get a bit more interesting because two factors come into play, image size and compression. A raw 4K frame, at least in the case of April Showers, is roughly 50MB, which is rather large. Even at the 2K level the frame is huge at anywhere between 25-30MB. However, a standard DVD is what we call standard definition, which is 720 pixels/scan lines wide by 480 pixels/scan lines tall and has a maximum disc capacity of 8.54GB if you’re using a single sided dual layered disc, which most DVD movies use. If you’re using a single sided non-dual layered disc then your storage capacity shrinks to 4.7GB. What dual layered means is that data is sandwiched on two layers on the same side of the disc resulting in a slight or sometimes not so slight pause of the content when viewing a film on DVD.
Not taking compression into consideration it stands to reason that taking a large file, like April Showers, and resizing it to fit on a DVD would make for a fine, very dense and detailed image. This is true, however, compressing April Showers, which is essentially a 50GB file in 2K to fit onto a 4.7 or 8.54GB DVD is quite a feat. Luckily, there are compression codecs that do a good to great job of getting all the data to fit but you will always be loosing some thing in the translation. I’m not bringing this up to warn you that April Showers on DVD is going to look bad, not at all, just thought perhaps you may want to know what goes into taking a film from the big screen to your living room. Other factors come into play as well such as special features, for they all require their own space on a disc which either means you have to compress the film’s image quality more or package multiple discs in a single case to accommodate everything. With April Showers we were able to fit the theatrical version of the film as well as all the special features and menus at a very good quality onto a single DVD which was no small feat.
Now, Blu-ray is a whole different animal for it can hold far more information as well as boasts a native resolution that is larger than standard definition DVD. A single layer Blu-ray disc can hold 25GB of data and a dual layer Blu-ray disc can hold 50GB. Taking April Showers from 2K at 50+GB is a lot easier and requires far less compression to get it down to 1080p at 25GB. Will the Blu-ray version of April Showers look better and be closer to the theatrical quality, yes, as it should. Also, due to the larger storage capacity, we’re able to fit more features on the Blu-ray than we can with the DVD.
Lastly, there is iTunes. Personally, I love iTunes and think that downloading movies and viewing them via home theater based computers or enabled streaming devices is absolutely going to become the standard over time. When iTunes first launched their video download service it left a lot to be desired, okay it was horrid. The video quality was on par with bad YouTube video, yet they felt that it was okay to charge customers $9.99 for the privilege. Happily, this is no longer the case as the format and technology behind it has improved exponentially resulting in video quality, on the low end, that rivals DVD and in the case of HD downloads from iTunes comes close to hitting the Blu-ray benchmark. In the case of April Showers, the iTunes file is basically the same as the DVD resolution however it uses a slightly different codec which enables the file size to shrink to a little over 1GB. Obviously, with regards to iTunes they don’t have fancy menus or special features to contend with hence the smaller file size.
Still with me?
The reason I bring this up or at least want to give you a crash course in today’s modern video formats is so that you have a better understanding as to what you’re buying/viewing so that you can maximize your experience, not only in regards to April Showers but for any film you choose to watch at home.
Sticking with iTunes for a moment. iTunes content can be viewed in a number of cool and unique ways. It can be viewed via your computer screen, which if you have a 16×9 or 16×10 monitor is probably going to boast an HD or 1080p beating resolution which is great for viewing movies on a small scale at your desk or on a laptop. You can also view April Showers on your iPhone or iPod Touch, which is going to be a slightly smaller experience but still very clear. You can even view your downloaded content on an iPod video, which is the smallest of them all but arguably the most portable. The nice thing about iTunes is that you only have to download one file and the various Apple products will perform the down convert either at the software/hardware level or in the transfer itself. So purchasing April Showers on iTunes is a bit like getting 3-4 versions of the movie in one, which is why I believe in iTunes and the service they provide.
One quick side note, my discussing iTunes and/or support for their products is by no means the result of being paid to endorse iTunes and/or Apple. Though I wish I were being paid to endorse iTunes and/or Apple, but that is not the case.
Moving on. Beyond watching April Showers on your iPhone or computer there is a really cool product out there called the AppleTV, which allows you to view your iTunes purchased content on your TV, or better still, your HDTV.
The AppleTV is where things get interesting for me not only as a filmmaker but as a distributor of films as well. For starters, the AppleTV does not require a computer or Mac in order to operate; it only requires an Internet connection, preferably a wireless one. So you PC users out there can keep your PC’s and PC based laptops and still use an AppleTV for viewing content on your HDTVs etc. However, if you have an iTunes account on your current home computer the AppleTV will interface with it (wirelessly) allowing you to stream music, television and movies to any TV connected to an AppleTV.
On the simple side you can purchase a single AppleTV for, I think, $229 retail and connect it to your HDTV via an HDMI cable and begin renting/buying movies via iTunes and watching them on your big screen TV within a matter of minutes. Via an AppleTV you’ll have access to the entire iTunes music library as well as television and movies. You can even view/listen to podcasts for free as well as view/search YouTube and Flickr. Anything you purchase/download will be stored locally on the AppleTV’s internal hard drive until you chose to erase it. On a slightly more technical side you can do what I do, which is maintain a central server that houses all my movies, music etc and use the AppleTV to stream that content wirelessly throughout my entire house. The reason this is so cool, at least to me, is that it’s relatively instantaneous and so easy to use. As a filmmaker I want to put as few obstacles between my content and you the viewer and iTunes and the AppleTV has done that. I truly believe that the film industry as a whole has to embrace the idea that content must be made available to the consumer on their time/schedule versus the studios.
The more we get used to downloading movies versus buying/renting discs the better the technology will become. Another nice benefit to downloads is the green principle. Downloads produce less waste, take up less space and are cheaper in the long term. Imagine housing thousands of movies on a single drive accessible by a small box, roughly the size of five CD cases stacked on top of one another and having a total entertainment system. No more shelving, no more scratched discs, no more wasteful slipcovers or needless packaging that only drives the cost up, not your enjoyment.
Okay, so enough about iTunes, let’s talk Blu-ray for a moment. Blu-ray, a format pioneered by Sony, is the only true or full HD format available to consumers today, boasting full 1080p resolution with the capability to play back uncompressed audio in either Dolby TrueHD or DTS Master Audio. To date, no other format before or current can match the quality of Blu-ray and/or gets you closer to the theater experience. That being said Blu-ray is still a small percentage of the overall marketplace though it is growing each and every quarter. As the retail price on Blu-ray players comes down more and more users are snatching them up. However, one thing that many consumers don’t know is that most Blu-ray players (I’d venture to say all by this point) are better standard DVD players than many of the players consumers currently own. What this means is by upgrading your player by purchasing a Blu-ray player you’re effectively getting two players in one, saving you space and money over time. Most Blu-ray players don’t just stop at being able to play back and upscale DVD’s, many or most can play MP3 burned discs, CD’s, SACD, as well as photo discs. If you haven’t yet purchased a Blu-ray player now is good time. If you have an HDTV (720p or better) and you’re currently using a DVD player that is 18 months old or older you’ll get more value for your money by investing in a new Blu-ray player than by hanging onto your old DVD spinner. If you want to view April Showers in as close to theater quality as possible as well as enjoy a barrage of new special features than Blu-ray is the only way to do so. There are currently a number of Blu-ray players on the market that retail for around $200.00 but there are a few things you want to take into consideration making your purchasing decision. Here is a list of features to look for when purchasing a player:
·Ethernet or wireless upgradeability (this is important)
·Profile 2.0 at least
·Full 1080p/24p playback
·1080p upsampling
·Support for uncompressed audio playback (Dolby TrueHD and DTS Master Audio)
·CD, DVD, MP3 etc. playback capability
A few nice things possibly worth spending a little extra on:
· Multi-channel analog audio outputs
· Gold plated stereo analog audio outputs (for use when playing back music CDs)
· Extra format support such as SACD, DVD-A, etc.
· An easy to use, backlit remote control
Personally, I’ve found the Sony PS3 and Sony BDP-S350 to be two of the best affordable Blu-ray players for sale today.
One last thing to take into consideration with regards to everything I’ve mentioned above is that first and foremost you’re going to need an HDTV of some sort or quality to take full advantage of all the performance you’ve been reading about. HDTV’s are becoming more and more affordable everyday but, like all new formats, can be confusing when it comes time to buy. At a basic level you’ll want to make sure your HDTV purchase includes the following:
· True 1080p/24p capability and playback
· Multiple HDMI inputs (at least 3)
· Energy Star compliant
Some things to consider:
· 120Hz MotionFlow technology (not really necessary, I personally can’t stand it).
· LCD versus Plasma. Plasma is going to be more expensive to operate than LCD.
· Look at LED, though it may cost a premium due to it being new technology. LCD is bound to be the most affordable alternative.
· Don’t buy to big. While there may be a smokin’ deal on a 55-inch display, if you only sit six feet away you’re going to be hating life after about fifteen minutes.
If you’re looking for brands to consider, I personally stick to Vizio and Samsung. Vizio is a great budget conscious brand that will get you into the HDTV game and Samsung has a number of affordable sets that are top-notch performers when compared to the costlier competition.
I want to thank you for taking the time to read through all this techno mumbo jumbo with me. I only bring it up and wish to make the information available to you so that you can maximize your entertainment experiences as well as hopefully arm you with a bit of knowledge so you don’t go spending your money on needless features. Remember, regardless of which route you choose to go for your home viewing needs you should always take a few minutes to calibrate your TV or HDTV for best results.
Thank you all, have a great weekend, take care and stay tuned…
Andrew

#1 on iTunes and Other DVD/iTunes Release Notes

Wednesday, May 6th, 2009

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Everyone,

I hope this latest blog finds you all well. Yesterday was one heck of a day, as we launched April Showers on DVD and iTunes. Before I get into that I want to fill you in on Monday night’s special engagement screenings that took place in Los Angeles and Colorado. Starting with Los Angeles, the screening was a huge success as the film played to a near capacity crowd (the front row was largely empty) at The Bridge Cinema De Lux in Marina Del Rey. The reaction was hugely positive and I was able to speak to a number of guests following the screening. As I understand it, a number of folks remained in the lobby discussing the film for a full hour afterwards, which I didn’t get a chance to witness for I was entertaining a number of guests outside; unaware of the gathering. So, first and foremost I want to say thank you to everyone who came out and showed their support for the film in LA. I wasn’t at the Colorado screening but have been told that it went well and that there was a good crowd that was able to make the Monday evening time. Anybody hailing from Colorado who would like to chime in on the screening please feel free to do so for I am curious to hear your reactions.
So, yesterday morning saw the official release of April Showers on iTunes and DVD via IndieFlix.com. I have a couple of notes/updates regarding both formats but I’ll start with the most exciting news first. As of about 1:00pm yesterday afternoon April Showers was the #1 Independent Download from iTunes, which is amazing and left me speechless. For anyone who knows me or has spent more than five minutes with me knows that speechless is hard for me to do, so thank you everyone for making that possible. I hope that we can keep that title and grow from here, perhaps land ourselves in the top 10 overall. I’m not asking you to go out and download April Showers 10 times or more, just keep doing what you’re doing in helping us get the word out to people who may or may not know about what we’re up to yet. Regardless of the outcome(s) I am in awe of this whole process and everyone’s dedication to this project, we’ve really become the ‘little indie that could’.
Yesterday, at launch, April Showers was not listed in the top 100 overall sales list on iTunes movies, by mid day we had cracked the top 100 overall list and as of this morning we’re ranked number 37. We’re still #1 in the independent downloads and #11 in the overall drama category, carrying an overall user generated rating of four and a half stars.
Now, with regards to the DVD, like I said in yesterday’s post they are beginning to ship from our west coast location so some of you may have longer waits than others but they are going out this week and you should receive them in short order. We’ve been getting a lot of questions regarding what is on the DVD in terms of features etc. Well, the DVD that is shipping this week will include the film, a full-length feature commentary, both trailers and a poster slideshow.
The Blu-ray that will be released in early June will include the film, behind the scenes footage, deleted scenes, multiple commentaries, over 100 production photos, poster slide show, trailers and more. Due to the larger storage capacity of Blu-ray discs we’re able to put more on the disc while still keeping costs low, also the video on the Blu-ray disc will be superior to that on the DVD and closer to the quality audiences saw in theaters.
We’re working on expanding April Showers’ distribution on DVD, Blu-ray and beyond via other means such as NetFlix, Amazon, Target stores etc and will let you know when it happens, however, if you want to get your copy now or sooner than later you can purchase them through this website/IndieFlix.com or via iTunes.
Lastly, I want to talk about the soundtrack for a moment if I may. I’m not sure how many of you know or are aware how AmazonMP3 works since it’s somewhat new. Well, if you’re at all familiar with iTunes then AmazonMP3 will function exactly the same, it will even upload directly to your iTunes player or what ever your default player is on your computer. The files are DRM Free meaning they can be transferred freely between computers, portable players etc and are at a higher bit rate (better quality) than many of iTunes’ own files. The soundtrack will be available on iTunes very soon, but we wanted to give AmazonMP3 a try for I thought it was kind of a cool service and could save you guys a little bit of money since the entire album goes for $7.99 via Amazon where as iTunes, I believe, will be charging $9.99. If you have an Amazon account making your AmazonMP3 purchase is a single click away. I do want to be clear though, the April Showers score will not be offered as a standalone disc in stores. It is download only through one of our numerous outlets. If you want a physical disc you’ll have to download the album and burn it to a CD-R, which isn’t terribly difficult. We’re keeping the soundtrack download only because we want to cut down on waste, keep the price low, as well as take advantage of the latest portable music technology that so many have embraced in this ever changing digital landscape.
Well, that’s all I have for updates now, but there is more coming I promise you. So until next time, take care and stay tuned…
Andrew

April Showers Updates & More

Tuesday, May 5th, 2009

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Everyone,

Good afternoon, I wanted to update you all about the latest happenings here at April Showers as well as give you a glimpse into the future. As you know April Showers released in theaters on April 24, 2009 in 18 locations across the country, largely centered in the Midwest and East Coast. The week long run of our theatrical engagements went well and in some cases/cities exceptionally well. In the case of The Rave Theater Westroads 14 multiplex in Omaha, Nebraska we were the number one film that week in the theater and were invited to extend our stay for a week two, which wraps up on Thursday, May 7. I received word this morning that despite the release of the new Wolverine film as well as several other top performers already in theaters, April Showers continues to do very well theatrically in its second week. There are rumors (which I can not confirm at this time) that we may play a third week at the Westroads 14 Theater, so thank you everyone in Omaha as well as everyone around the country who came out and supported us in theaters these past two weeks. In the coming weeks I’ll be putting together a public list of schools that will be receiving donations so you’ll be able to see first hand how your patronage helped high schools across the country.
Tonight we are hosting two special screenings of the film in Colorado and Los Angeles and expect a good turn out in those locations. If they go well we will be discussing the possibility of doing more special engagements (one night only screenings) in other locations. I promise to keep you posted on the latest developments surrounding the current screenings and/or future screenings. If you’d like to attend tonight’s screenings there are still a few tickets left so you can jump online and purchase them via Movietickets.com or venture down to the box office at the theater and hope you’re not to late. I apologize in advance to anyone unable to get into this evening’s shows.
Tomorrow marks the official release of the film on iTunes as well as on DVD. I would like to clarify a few points regarding the iTunes/DVD release since I realized over the weekend that I might not have been clear enough through this whole process. First, if you pre-ordered the film on iTunes or order it tomorrow and the days that follow, the film will immediately download to your iTunes account for you to enjoy within a couple of minutes of making your purchase. If you pre-ordered on iTunes, most likely, you’ll wake up tomorrow with April Showers sitting in your que/playlist for you to enjoy. By purchasing the film on iTunes you’ll be able to view the film on your computer, iPod, iPod Touch, iPhone or other compatible portable device. You’ll be able to view April Showers on your TV or HDTV by simply connecting your computer to your television set or via an Apple TV, which is a small box that can interface with your iTunes account and stream your music and movies wirelessly to your television or home entertainment system. Personally, I use Apple TVs around my house and encourage you to check it out if you’re so inclined. Please note, my mentioning and/or endorsing Apple TV or iTunes does not result in me getting any money or kick back, I just think it’s a cool product that I think a lot of you may like.
As for the DVD release of April Showers there are a few things I’d like to point out/clarify. First, if you pre-ordered the DVD it will ship tomorrow so you can expect it in a few days. If you’re not one for pre-ordering and you wish to order your copy tomorrow then it will ship tomorrow or Wednesday depending on what time you place your order. The same will hold true for the days, weeks, months and years that follow, your copy will ship the day you order and the same is true for the Blu-ray disc, which will ship beginning June 5. Now, if you didn’t pre-order because you were planning on running down to your local video store, Best Buy etc to purchase a copy I’m sorry but you’ll be disappointed for you won’t find us there. In order to keep the cost of the disc down and be able to offer it to you at a price point we felt was advantageous to you we are only selling the DVD/ Blu-ray via our website or via IndieFlix.com at this time. We are looking into other channels and avenues but want to ensure that these opportunities don’t result in you being over charged for something we all know should cost less.  So, if you want your very own copy of April Showers on DVD or Blu-ray you’ll have to place your order through the website for the time being. As soon as that changes I’ll let you know. We’re currently talking with a number of rental chains, especially NetFlix, and hope to have copies of the movie to them within the month so that some of you with April Showers in your rental cue will be able to enjoy the film at home.
Also this week, I will announce the winner of my photo challenge that I put out prior to our theatrical release. It’s not to late to get your photos in but you have until Wednesday. The winner will receive an autographed copy of the DVD with the runners up receiving posters. I’m thinking about doing another contest next week so stay tuned for that.
Lastly, I would like to talk about a little thing I did on Friday of last week. Last Friday I was invited to speak at the West Valley Leadership Academy in Los Angeles. The West Valley Leadership Academy is a small school (20 or so students) that is dedicated to changing the lives of young people grade school- high school who are or have had issues pertaining to drug use, gang activity and beyond. The school was founded and run by Paul D. White. Mr. White was kind enough to invite me to speak to his students and we had a lively discussion for over two hours about a myriad of topics ranging from communication to the media and even Swine Flu. Yes, Swine Flu. I had a wonderful time and the entire exchange was video taped by Cindy and we hope to have snippets of it online soon. It was a truly unique and amazing experience for me and hopefully the students and one I hope to repeat in the future.
So that’s what is going on today in the world of April Showers. Stay tuned this week for more updates and news and thank you all once again for your support. Take care.

Movie Retriever Review of April Showers

Thursday, April 30th, 2009

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Release Date: April 24th, 2009
Rating: R
Starring: Kelly Blatz, Daryl Sabara, Janel Parrish, Ellen Woglom, Ileana Douglas, and Tom Arnold
Director: Andrew Robinson
Writer: Andrew Robinson

Rating: THREE BONES (Stars)

Reviewed by Brian Tallerico (MovieRetriever.com Film Critic)

For this critic, reviewing a movie like April Showers is very difficult. I often think that movies made this recently about a tragedy as deep and damaging as what happened at Columbine High School ten years ago this month veer dangerously close to exploitation. It turns out that a label like that would be too easy a way to write off this accomplished, harrowing, and deeply, deeply personal film. Writer/director Andrew Robinson was actually there on that day in that school. A Columbine grad, a decade later he has become a filmmaker with something to say about how people heal and attempt to cope after unimaginable tragedy. I was concerned that April Showers would be nothing more than an exploitative TV movie of the week. (I actually requested the screener mistakenly thinking that it was a documentary and felt my stomach drop when I realized that it was not.) It’s not exploitation. And it’s not a TV movie. It’s (mostly) not melodrama. April Showers is a moving, well-made piece of work with daring and genuine performances from a talented young cast. It’s not a perfect film, but it’s also not what you’d expect and a story that feels like it’s told in a way that only someone with personal knowledge of what happened that day could possibly have made.

I vividly remember where I was when I heard about Columbine. Like a lot of people, it was a shattering event for me, something I responded very emotionally to for days after (and even have a tough time thinking about without getting a little choked up). As you might imagine, the recreation of the actual event in the first act of April Showers is a tough thing to take. Shot with a lot of handheld cameras, natural light, and low focus, it’s an absolute nightmare on film. Robinson walks a fine line well, in that he genuinely recreates the horror of that day without turning it into something unwatchable. There’s blood and terror, but no gore or melodrama. It’s a significant difference. Robinson also wisely doesn’t make April Showers about the shooters. He focuses on the people he knew – the survivors. We only barely see the shooters in the recreated security camera footage. These opening sequences are more about flashing lights, alarm sounds, and praying that the killers don’t come into the room in which you’re hiding.

Robinson makes the smart decision of not focusing entirely on the fateful day. His film is more about the aftermath, something he himself lived through and continues to live through to this day. As for characters, he spotlights on the fictional Sean Ryan (Kelly Blatz of Prom Night) along with a few other survivors and victims (including Daryl Sabara of Spy Kids, Janel Parrish, Ileana Douglas, and a nice dramatic turn from Tom Arnold). Sean has to deal with both the horrors of what happened that day and the loss of a close friend (Ellen Woglom). With excellent cinematography by Aaron Platt, the team that Robinson has assembled does an expert job being effective with a low budget. In particular, Blatz makes quite an impact, feeling completely genuine and yet understated in every scene. Blatz and Sabara do an amazing job of refusing to sink into the melodrama that a lot of other actors would have used as a crutch.

My problems with April Showers come with the sometimes overdone dialogue and the general structure of the screenplay. Robinson is a better director than a writer. He gets great performances from his actors and works well with his d.p., but, as a writer, he doesn’t pace the screenplay quite right to make it truly great. There are a few too many string-accompanied moments that feel manipulative – for example, we spend just a few minutes too long in the school where it goes from harrowing to uncomfortable to watch – and I’m not sure Andrew has even fully dealt with what happened that day enough to completely capture the grieving process. How could he have? How can anyone cope with something that awful? April Showers almost has the feel of watching someone come to terms with something unimaginable through his art. That’s not exploitation. It’s closer to therapy. And it makes for a riveting movie.

April Showers is currently playing in some markets and may expand to others. It is also available on iTunes and DVD on May 5th. For more details, go here.

Reviewed by Brian Tallerico (MovieRetriever.com Film Critic)