Posts Tagged ‘Andrew Robinson’

New models make sense for most but not to all. What are the theaters afraid of?

Wednesday, April 22nd, 2009

We’ve just been informed that Marcus Theaters is dropping April Showers over our iTunes deal so closely following the release of the film in theaters.

Restaurants are not afraid of people eating at home why are theaters afraid of people watching movies at home?

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April Showers opens in theaters April 24th. 2 weeks later the film becomes available on iTunes for download and on IndieFlix for DVD and Blu-ray.  Our goal with this model of collapsing windows very quickly allows us to maximize the exposure, minimize the marketing dollars and create word of mouth in order to drive sales at a much more accelerated rate rather than to open in one market until it fizzles and then to re-engage the audience all over again in the ancillary markets when people have moved on to other content.  It’s a model that makes sense to me but clearly not to all.  The exhibitors have been the hardest to convince to come aboard even as many of their theaters sit empty and dark.  I commend and applaud the exhibitors who have embraced us with open arms and I am sure it is only a matter of time before this model is truly supported by all. In the interim it’s a shame that the schools that were to benefit from a percentage of proceeds being donated from our portion of the first week’s box office can no longer receive that money.  We set up our theatrical screenings as a sort of community fundraiser by working with the local schools and communities to encourage students and educators to attend knowing ticket sales would be shared with the schools.  It was an opportunity to open dialogue and bring the community together on an issue that needs addressing now; understanding and putting an end to violence in our schools.  we felt this was the most responsible way to use our film as an agent for change and to make a difference.

I am unclear why the fear of having the film available on iTunes soon after the theatrical is such an issue for Marcus theaters especially since there is so much support to fill the theater and to afford the exhibitor the opportunity to give back to their own community?  I guess its every company for themselves.  In the online space I have found our partners who are also I guess considered our competitors to be very different.  Each of the companies we work with and they are the biggest in the worlsd have taken off their competitive hats and have rallied to support our film for the greater good of the project; to raise awareness on the effects of school violence.  They recognize their role and place in participating on all levels.  I guess that’s the difference between the online space which is forging the path and taking risks to finding new ways of reaching audiences and the off line exhibitors who can only think within their 4 walls.  We can and should all work together to motivate people to experience film however they choose to watch it.  There needs to be coordination and strategy. This is what we are doing.

I share this letter written by April Showers director, writer and Columbine survivor, Andrew Robinson and I encourage you to see the film in theaters the way it was meant to be seen or by any means you wish to view it.  It is an important film.  We are getting it out there and we are working hard to convince theaters to work with us. we’ve been told the studios would like to see us fail.  They make their money holding back content and trying to control how and when you can see movies. Our model doesn’t support their proprietary philosophy. So, for those who have been asking why April Shoes is not playing in your city please know we are trying.  Let your theater owners know you want to see the film April Showers. Help us to convince them to not be afraid.

Scilla Andreen

Marcus Theaters Drops April Showers over iTunes & Colorado Theaters Explained

Moments ago I received word from our partners over at Cinedigm, who are responsible for getting the film booked in theaters around the country, that Marcus Theaters out of Wisconsin have now refused to show April Showers in their theaters because of our deal to bring the film to iTunes and DVD/Blu-ray so soon after the initial theatrical release. I am deeply hurt and saddened by this news for Marcus theaters was the FIRST theater to sign on with us and have known about our unique distribution model since our initial conversation. Time and time again we were told that our distribution model was not an issue and that Marcus Theaters was happy to do business with us, largely because we wanted to give money to their community. Well, due to the increasing interest in the film in all mediums, print, television and radio, Marcus Theaters has reversed their policy to work with April Showers despite the iTunes/Home Video deals and dropped April Showers all together. No explanation was given to April Showers or Cinedigm other than Marcus Theaters does not show films with a theatrical release window shorter than 60-90 days. In a nutshell, because I won’t grant any theater 60-90 day exclusivity and have done deals with iTunes and other digital providers they will not show the film.
By not showing the film, Marcus has tied our hands and made it impossible for the high schools in their community to receive any portion of April Showers proceeds. Proceeds we’ve already discussed with two local high schools and made them aware that they would be receiving them. Because of our policy regarding the give back, Marcus Theaters’ decision today means we can no longer donate money to those two area high schools.  The schools in question were:
Brookfield Central High School
Brookfield East High School
Because Marcus originally agreed to show April Showers in two of their theaters we were going to be able to give back to a total of four Milwaukee area schools. We can no longer carry through with this plan, which saddens and frustrates me to no end.
The situation I have just described is the same reason we’re currently being blocked from showing April Showers in Colorado. While there are a few theaters in the area that are trying to work around the system the two major theaters chains with digital screens in the Denver Metro area will not show April Showers because of its deal with iTunes. Sadly, one of these theater chains is now the owner of the very theater(s) I worked for during high school. I was a manager and a projectionist for this company for four years and despite my loyalty to the company and years of service, not to mention the simple fact that April Showers is based on a Colorado story and they, of all people should be able to view the film, this theater chain will not show the film. The theater company I’m referring to is Kerasotes Theaters (formerly Colorado Cinemas).
I will continue to keep you all posted as to how this will play out. Know we are still working on Colorado and may have new options in Chicago. I am terribly, terribly sorry about what has happened in Wisconsin. Please know and understand that it is a decision that I am fighting but that is also largely out of my control.
Stay tuned…
Andrew Robinson
Writer/Director “April Showers”

Andrew Robinson on Oprah Radio

Wednesday, April 22nd, 2009

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Hello Everyone,

Oprah’s best buddy Gayle King interviewed IndieFlix filmmaker Andrew Robinson recently on Oprah Radio.  Please click the link below to listen to the full interview!

Andrew Robinson on Oprah Radio

Thanks!

Team IndieFlix

Columbine: Lessons not learned

Tuesday, April 21st, 2009

Andrew Robinson
Writer/Director “April Showers”

Ten years ago today I was a senior at Columbine High School when two of my fellow classmates, Eric Harris and Dylan Klebold, opened fire. Their actions that day took the lives of 12 students and one teacher before they turned their weapons on themselves and took their own lives.

While I try to avoid such phrases as “a day that will live in infamy” it seems, ten years later, we still remember Columbine. However, I’d like to take this opportunity not to reflect on the day, but about where we’ve come as a society since that terrible day. Recently, I took part in a panel discussion in Colorado with Darrell Scott the father of my friend and slain student Rachel Scott. In the years since Rachel’s death, Mr. Scott and his son Craig have founded Rachel’s Challenge, an organization that speaks to school aged kids, mainly high-schoolers, about Rachel’s life and message surrounding acts of kindness and how they can create a chain reaction.

However, on top of his daughter’s message Mr. Scott speaks about the nature and status of today’s modern education system. It seems when our education system was founded it was founded upon a system that involved the three H’s. I’m going to paraphrase, but in a nutshell the three-H approach goes like this: by speaking and touching a child’s heart you’ll stimulate the head and produce results via the hands.

This methodology has been around for a long time, but these days we have abandoned the three-H approach to education in favor of statistical performance. We’ve put such a high price on results. It’s my opinion that we’ve lost sight of the purpose of education, which isn’t just about learning, but about understanding as well. By bringing up understanding I don’t mean simply knowing the why behind the facts we and our children are expected to memorize, but more importantly a basic understanding of who we are and who the people we go through life with are as well.

Here’s a personal example: On the evening of April 20, 1999, I, along with countless others, were in the gymnasium of Leawood Elementary School in Littleton, Colorado. The mood was somber to say the least as we were waiting for the last of the survivors to be bussed in so that we could determine who didn’t make it out of the Columbine H.S. alive. As the night wore on we began absorb the news, which was made official by the local media a few hours later. I remember watching the first broadcast where the names and faces of the deceased were flashed upon the screen. My first reaction was, of course, deep sadness and grief but another feeling crept into my consciousness. Shock.

I wasn’t in shock over what had happened as much as I was in shock over the idea that after four years at Columbine High School I didn’t know or recognize half of the victims being named. How is that possible? I understand it’s improbable to befriend everyone at Columbine but to be a complete stranger…that was jarring. I began to wonder how many others shared my feelings. Over the past 10 years I’ve grappled with a number of issues pertaining to that day and the days that followed, but the one thing I haven’t been able to process and/or explain is how I seemingly was a stranger in my own school.

Since making “April Showers” I’ve been lucky enough to speak to a number of high school-aged kids across the country and have found that my feelings and fears surrounding the stranger phenomenon in our schools isn’t a singular or isolated occurrence. In fact, it may be getting worse. So I ask, what is the purpose of our education system if the very people who inhabit it don’t take the time to learn from and about one another, let alone learn from a textbook?

We trail in most academic categories and now we find our children becoming more isolated in an ever growing, over-populated environment. While I believe this is a poignant observation, how does it tie into Columbine and school violence? Simple. There are many leading school safety experts that agree that metal detectors, ID cards, uniforms and other means are last resorts for a safe school and more often than not their implementation is usually a sign of defeat versus prevention. I’m not a statistician so I can’t speak to the validity of these claims but all the experts agree, as do I, that school safety begins not with the safety of the physical building but with the safety of the students; students being the operative word.

I posed this scenario to a classroom full of students at a recent lecture. When I’m cut off in traffic, perhaps I’m late for a meeting. My reaction, depending on my mood, can vary but can encompass rage, which can manifest itself in several ways; a vocal outburst, hand gesture etc. Now, these are all acts of aggression and/or violence and while I’m not proud of my response it does occasionally happen.

Now, when someone I know, not a best friend, but a friend, wrongs me does it illicit the same response? Most of the time, no. I’m more inclined to speak to that person or to approach him or her on a personal level to resolve the difference. Sometimes we can, sometimes we don’t, but the important observation is that in most cases the confrontation was dealt with in a non-outwardly aggressive manor. Why? Because the person that cuts me off is a stranger, a faceless, nameless person that if I assault from the safety of my car will have little to no recourse upon me. Whereas, dealing with someone face-to-face humanizes the exchange. I’ve found, and in speaking with teenagers, it’s a lot harder to cause a person physical harm if you know them or share a commonality with them for they’re not nameless or faceless. They’re like you.

Now, we have hundreds and in some cases thousands of teens sharing a common space for a sizeable duration of their impressionable lives that know little to nothing about one another. That doesn’t strike me as safe, let alone conducive for true learning, because what many of these kids don’t know is that in a Columbine-like event they, and they alone, are their own best support system. And being a stranger means someone isn’t going to necessarily get the support they need from those who could truly understand their plight and that, dear readers, is a very slippery slope.

At times, we — as a culture — tend to fear what we don’t understand. Fear can wear many masks and take many forms. Fear can cause someone or a group of people to become ostracized. It can cause a class system. It can create power struggles. It can result in violence. We see it in our schools. We see it in our lives. We see it in our government and our world. Where does it stop?

It stops, or better yet, starts — with our children. We must engage our children’s hearts and minds. It seems the education system has transformed and exists to talk at our children versus to engage them. What if we did away with devoting every second of a class to the “learning” of facts and dedicated a small amount of time towards allowing children and teens to steer the discussion?

In our attempts to “protect” and “shield” our kids from the real world we miss out on wonderful opportunities to learn from their unique insights and perspectives about the world as they see it. At the very least, by allowing them to share openly with one another they may learn a thing or two about one another and stop being strangers in the hallway. Who knows, perhaps the student in the back of the class may have an awful lot in common with the student sitting in front. Over time, social barriers and stigmas will be over come and our children will find themselves existing in an environment that is truly open and based on compassion, not fear.

I’m often asked what I hoped to achieve by making “April Showers”. My answer is simple, but often unexpected. I made “April Showers” to shed light on a side of a story we actually know little about, and by exposing teens, not to violence, but to the effects of violence in a way they can relate to so they can begin a discussion that didn’t have the ability to really begin ten years ago.

When events like Columbine occur we often focus on those who speak the loudest, which in my experience means focusing on the shooters themselves, the victims and their families and causes. In regards to causes, following Columbine issues dealing with faith and gun control became very hot topics and for good reason.

The violence that took place that day mobilized a large group of people for and against issues of gun control and faith for better and for worse. But did we miss the point? We were quick to ban items that we associated with our fear. We instituted ID cards. We asked for cameras. We forbid dissenting discussion and adopted zero tolerance policies. We created a place where kids felt watched and hindered, versus allowing their pain, expression and ultimate voice to be truly heard. In doing so we created the illusion of safety yet when you speak to students in schools today they don’t necessarily feel any more safe than we did on April 20, 1999 when our fellow students opened fire upon us.

Sure, we have policies in place that allow for first responders to potentially curb the loss of life more effectively, but I’m talking about curbing the issues long before we ever get to that point. Furthermore, I’m also not talking about cliques or bullying for it’s not that singular or simple and to sum up Eric and Dylan’s actions that day as a response to those issues isn’t really addressing the larger problem.

We need a massive overhaul in our educational institutions and instead of policy makers and administrators deciding what that entails we should ask those who look to us for guidance in steering them towards the future. Education is dialogue, not lecture. Instead of learning about the past, we need to see how the past continues to influence us so that we may truly understand who we are, where we come from and keep the past from happening to us in the future.

IndieFlix Play It Again Podcast with April Showers Filmmaker Andrew Robinson Hosted By IndieFlix CEO Scilla Andreen

Monday, April 20th, 2009

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IndieFlix Play It Again Podcast


“Here’s looking at you – the independent filmmaker”

Every Tuesday. A conversation with IndieFlix independent filmmakers –
producers, writers, actors, directors.

  • Listen NOW by clicking PLAY below
  •  
    icon for podpress  IndieFlix Play It Again Podcast with Andrew Robinson Hosted By Scilla Andreen [45:07m]: Play Now | Play in Popup | Download

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4/20/09 Podcast:

The Andrew Robinson Interview

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A conversation with independent filmmaker Andrew Robinson
- Columbine survivor – writer and director of April Showers

APRIL SHOWERS – Trailer

(4/20/09)   (Total time – 45:06)

What’s inside The Andrew Robinson Interview?

  • Monday – April 20, 2009 is 10 years to the day  (0:45)
  • The 72-hour script  (1:48)
  • Having the guts to “go there”  (3:18)
  • “Trance” writing  (4:32 & 5:05)
  • Is catharsis possible?  (4:17)
  • Why “April Showers”?  (6:12 & 7:52)
  • How a single email changed everything  (9:25)
  • “This needs to be raw – from the heart”  (12:35)
  • Columbine survivor reads the script  (13:36)
  • From One of Our Own – Our Voice  (14:32)
  • “April Showers” sound clip  (15:38)
  • The Media:  Help or hinderance to healing?  (19:00, 20:44 & 22:16)
  • Survivor guilt – making sense of it all  (19:27)
  • “You must have known”  (25:30)
  • On the cover of Time (27:31)
  • Where was Andrew Robinson when the shooting began?  (30:57)
  • “Gun.  They have a gun.  They’re shooting people.”  (32:33)
  • Where do you run for cover?  (34:50)
  • Reaction to student gunmen  (37:32)
  • What “April Showers” evokes in viewers  (40:43)
  • Stay connected.  Teach compassion.  (42:43)

POSTER FROM APRIL SHOWERS
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Play “IndieFlix Podcast Puzzle” (4/20/09):


Play “IndieFlix Name That Voice(4/20/09):


Meet IndieFlix Podcast Host: Lois Fein

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Lois Fein is IndieFlix Filmmaker Interviewer,
Podcaster, and Host for
IndieFlix Play It Again Podcast.
Lois is a recording artist, songwriter, and performer.
Her songs “It Ain’t Easy” and “Chasing the Moon”
are featured on IndieFlix Play It Again Podcast.
Listen to more of her music from her debut CD
Step Into the Water at: www.LoisFein.com

_________________________________________________________

Podcast Music Credits: “As Time Goes By” (Herman Hupfield);
It Ain’t Easy” and “Chasing the Moon” (Lois Fein
)

_________________________________________________________

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Today’s edition of IndieFlix Play It Again Podcast was recorded with
audio-technica’s AT2020 USB Cardoid Condenser Microphone,
Skype™
and CallBurner; and edited and mastered with
Steinberg Media Technologies GmbH™’s WaveLab Studio 6
.

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_________________________________________________________

indieflixlogo1 This edition of IndieFlix Podcast Puzzle and
IndieFlix Name That Voice
is sponsored by IndieFlix -
“Connecting people through movies.”

__________________________________________________________

4/14/09 PODCAST ANSWERS:

THE ANSWER to IndieFlix Podcast Puzzle (4/14/09) is
“The Good Life”

THE ANSWER to IndieFlix Name That Voice (4/14/09) is
“Ava DuVernay – director, writer, and producer of This is The Life”


__________________________________________________________

4/20/09 Edition – IndieFlix Play It Again Podcast

CNN’s Young People Who Rock with Andrew Robinson!

Friday, April 17th, 2009

Hello Everyone,
Please enjoy the latest in CNN’s Young People Who Rock, Andrew Robinson, the writer/director of “April Showers.”
Thanks!
Team IndieFlix
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Andrew Robinson Interviewed in the L.A. Times

Thursday, April 16th, 2009

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Hello Everyone,

Andrew Robinson, writer/director of April Showers was recently interviewed by the Los Angeles Times.  Please click the link or just read the article below!

L.A. Times Article

Andrew Robinson’s ‘April Showers’ focuses on survivors of Columbine

He knows first-hand what they went through afterward. He ran to safety that day.
By Yvonne Villarreal
April 16, 2009

It was supposed to be just another day in high school. Prom was over. The spring play had wrapped. No sporting events were scheduled. Only a couple of weeks stood between student Andrew Robinson and summer vacation.

Then, in an instant, that carefree Tuesday at Colorado’s Columbine High School turned violent.

Robinson, then 17, was initially oblivious as Eric Harris and Dylan Klebold began to fire their weapons. The sound of gunshots was muffled by the concrete walls of the computer lab where he was studying. And the fire alarm didn’t cause him panic. He figured it was simply a drill or a senior prank. But when he walked out to the hallway, he knew something was horribly wrong.

“There’s a big difference between the way a person looks when they’re running track and field and the way people look when they’re running for their lives,” said Robinson, a self-proclaimed “terrible” student. “I’ve never seen anything like that. Until that day.”

Robinson survived the shooting rampage on April 20, 1999, that left 15 people dead, including the shooters, and injured 24 others.

A decade later, he’s written and directed “April Showers,” a dramatized retelling of what it’s like to be a survivor of one of the nation’s deadliest school shootings.

The movie, which features Tom Arnold (”True Lies”) and Daryl Sabara (”Spy Kids”), is set to be released in selected theaters around the nation on April 24, when it will play five times a day during a one-week run, in commemoration of the 10th anniversary of the Columbine tragedy. The film is not scheduled to play in Los Angeles theaters, but it will be available for downloading beginning May 5 on iTunes and for streaming at IndieFlix.com with a portion of every download being donated to charity.

The filmmaker’s portion of all first-week proceeds from theatrical screenings will be donated to local schools.

Jenna Edwards, producer of the film, said she hoped that the R-rating by the Motion Picture Assn. of America for “some disturbing content” doesn’t deter viewers from seeing the film.

“The message I want audiences to take away is to not take anything for granted,” Robinson added. “When you’re young, you think that you are indestructible; you think that nothing bad is going to happen to you. When it does, you realize that there are quite a few instances in your life that you didn’t get to play out. You have to kind of grapple with that feeling of regret.”

Robinson’s film isn’t the first cinematic dramatization of a school shooting post-Columbine. In 2003’s “Elephant,” writer-director Gus Van Sant chronicled the events surrounding a massive school shooting. Ben Coccio’s “Zero Day” (2003) looks at the planning stages of two students that lead up to their shooting rampage at school. “Home Room” (2002) is a story that deals with the aftermath of a high school shooting and the unlikely friendship of two survivors. But “April Showers” isn’t like the others, Robinson said.

“I didn’t want to focus on the gunmen or the actual shooting,” Robinson said. “What is more important is what do we do now? You know, these neighborhoods get turned upside down. These lives get turned upside down. We kind of almost became strangers in our own land.”

The movie, filmed in Omaha and Plattsmouth, Neb., follows the lives of a handful of survivors in a middle-class suburban neighborhood as they deal with issues that Robinson said weren’t addressed by the media, such as post-traumatic stress disorder and sensational media coverage.

“The media trucks just sort of descended upon everyone,” Robinson said. “And the camera lenses became similar to guns in a way. Out to get us. It made it hard for some people to get closure.”

Robinson eventually moved to Southern California to study advertising and film at the Art Center College of Design in Pasadena. He worked as art director for various entertainment design firms before leaving to devote his time to “April Showers,” his second writing-directing effort, once he secured investors in the project.

It’s a project he’s hoping young people will see. Shedding light on the issues students struggled with afterward — faith, mortality, regret — is something that he believes needs more awareness.

“The idea of ‘out of sight, out of mind’ is asinine,” Robinson said. “You’re taking away students’ ability to face what may be ailing them. We need to allow them to face it. Hopefully this film will make others realize that.”

Director of April Showers Andrew Robinson on Good Day L.A.!

Wednesday, April 15th, 2009


Hello everyone,

Andrew Robinson, director and writer of April Showers, appeared on Good Day L.A. this morning to promote the film and share his experiences.  Please watch the interview above!

Thanks!

Team IndieFlix

April Showers Theatrical Trailer – In Theaters April 24, 2009

Wednesday, April 8th, 2009

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Here is the theatrical trailer for the film April Showers coming to theaters April 24, 2009. Check your local listings for showtimes or visit us on the web at www.aprilshowersmovie.com to see if the film is playing in your area.
Thanks!

Team IndieFlix

April Showers Behind The Scenes Part 2

Monday, April 6th, 2009

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icon for podpress  April Showers Behind The Scenes Part 2: Play Now | Play in Popup | Download

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April Showers: The Story Behind the Movie will chronicle the film from script to screen and beyond. This weekly series will feature interviews with the cast and crew as well as behind the scenes footage and scenes from the film as we approach the April 24, 2009 release of April Showers. See never before seen footage, exclusive interviews with the cast and crew as well as catch a glimpse into how April Showers is going beyond the film to impact the lives of young people everywhere.

April Showers Behind The Scenes – Part 1

Friday, April 3rd, 2009

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Hello Everyone,

Please enjoy the new April Showers Behind-The-Scenes Video – Part 1.  The video covers a variety of topics and offers great insight into the peaks and valleys that encompass pre-production.  Please enjoy it and stay tuned for more to come.

 
icon for podpress  April Showers Behind The Scenes Part 1: Play Now | Play in Popup | Download

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Thanks,

Team IndieFlix

April Showers Vs. The MPAA

Friday, April 3rd, 2009

April Showers vs. MPAA

R-rating

Dear April Showers’ Fans, Friends and Family,

Yesterday, I was introduced, via a phone call, to one of Hollywood’s biggest and most influential groups; the MPAA or the Motion Picture Association of America; the person or persons behind the curtains that rate movies. A film rating is not only a tool for audiences to prejudge content but it is a marketing tool for studios and exhibitors alike. More importantly, the MPAA is not impartial nor independent. See below…

The following was taken from Wikipedia:

The Motion Picture Association of America (MPAA) was since 1922, originally the Motion Picture Producers and Distributors of America(MPPDA) (pre – 1942 and 1946 – 1948), is a non-profit business and trade association based in the United States, which was formed to advance the business interests of movie studios.

The current Chairman and CEO of the MPAA is Dan Glickman . MPAA members include the “big six” major Hollywood studios [1], which are:
  1. Walt Disney Pictures (The Walt Disney Company);
  2. Columbia Pictures (Sony Corporation);
  3. Paramount Pictures (Viacom);
  4. 20th Century Fox (News Corporation);
  5. Universal Studios (NBC Universal);
  6. Warner Bros. (Time Warner).
Jack Valenti was the MPAA’s president from 1966-2004 and basically was and remains somewhat the “face” of the MPAA. He was also in government prior to his tenure at the MPAA, however, one should point out that the MPAA is NOT nor has it ever been a government regulated agency.
The MPAA administers the voluntary film rating system.
This is true, the MPAA is voluntary…technically. Because the MPAA is composed and controlled by studios and theater owners they’ve decided (in roughly all cases) that a film can not be shown theatrically without a rating. And historically, NC-17 films either do not get shown at all or are unable to be marketed to the general public due to their “graphic” content thus, basically, destroying the film’s potential impact and box office.
So who decides what films get what ratings? Truthfully, no one really knows for it’s easier to find out the identity of government spies than it is to find a film rater. The MPAA state a number of criteria a film must meet in order to get a G, PG, PG-13, R or NC-17 rating. They are…
  • A G-rated motion picture contains nothing in theme, language, nudity, sex, violence or other matters that, in the view of the Rating Board, would offend parents whose younger children view the motion picture. Some snippets of language may go beyond polite conversation but they are common everyday expressions. No stronger words are present in a G-Rated motion picture. Depictions of violence are minimal. No nudity, sex or drug use are present in the motion picture.
  • A PG-rated motion picture should be investigated by parents before they let their younger children attend. The PG Rating indicates, in the view of the Rating Board, that parents may consider some material unsuitable for their children, and parents should make that decision. There may be some profanity and some depictions of violence or brief nudity. But these elements are not deemed so intense  as to require that parents  be strongly cautioned beyond the suggestion of parental guidance. There is no drug use in a PG-Rated motion picture.
  • A PG-13 rating is a sterner warning by the Rating Board to parents to determine whether their children under the age of 13 should view the motion picture, as some material might not be suited for them. A PG-13 motion picture may go beyond the PG rating in theme, violence, nudity, sensuality, language, adult activities or other elements, but does not reach the restricted R category. The theme of the motion picture by itself will not result in a rating greater than PG-13, although depictions of activities related to a mature theme may result in a restricted rating for the motion picture. Any drug use will initially require at least a PG-13 rating. More than brief nudity will require a PG-13 rating, but such nudity in a PG-13 rated motion picture generally will not be sexually oriented. There may be depictions of violence in a PG-13 movie, but generally not both realistic and extreme or persistent violence. A motion picture’s single use of one of the harsher sexually-derived words, though only as an expletive, initially requires at least a PG-13 rating. More than one such expletive requires an R-Rating, as must even one word used in a sexual context. The Rating Board nevertheless may rate such a motion picture PG-13 if, based on a special vote by two-thirds majority, the Raters feel that most American parents would believe that a PG-13 rating is appropriate because of the context of manner in which the words are used or because the use of those words in the motion picture is inconspicuous.
  • An R-rated motion picture, in the view of the Rating Board, contains some adult material. An R-rated motion picture may include adult themes, adult activity, hard language, intense or persistent violence, sexually oriented nudity, drug abuse or other elements, so that parents are counseled to take this rating very seriously. Children under 17 are not allowed to attend R-rated motion pictures unaccompanied by a parent or adult guardian. Parents are strongly urged to find out more about R-rated motion pictures in determining their suitability for their children. Generally, it is not appropriate for parents to bring their young children with them to an R-rated motion picture.
So, why do I bother bringing all this up? Because yesterday I was informed that April Showers would be receiving a R rating by the MPAA. I hit the roof, because throughout filming my cast, crew and I were all well aware of the MPAA’s guidelines and rules and were making April Showers in, what we thought, was accordance to a PG-13 rating. After screening the film for a number of Hollywood people as well as professional movie critics and reviewers we were constantly being told PG-13 no problem. So imagine my surprise yesterday when Jenna informed me we received an R.
I asked for the MPAA’s reasons behind the R-rating as was giving four points.
1. An R-rating would encourage parents to view April Showers, a high-impact, moving drama about real life, with their children so they could take a more active role in what their child may or may not being going through in their life or at school.
2. The SWAT team depicted in the film do not appear to help dead or dying students.
3. A main character dies on screen.
4. A main character carries a person who may or may not already be dead.
That was it. When we asked if they felt the violence was gratuitous or if there was harsh language they replied no. It was because the film was deeply moving and depicted real life that the impact of our violence was deemed harsh enough for an R-rating.
To which I must say BS.  An R-rating on April Showers is not only unfounded and utter BS, but it potentially curbs our ability to bring the film to our core audience which is high school aged students 15-18 thus also hindering our ability to help schools.
To point one for the R-rating I must say I like the idea of this, but to give a film an R-rating for no other purpose than to  ”force” parents to watch content with their children is absurd.
To address point two, the SWAT team in the film is real and acts in accordance with their policies and tactics. SWAT teams are not first responders when it comes to treating the wounded they are first responders to the threat of danger to themselves and to others. They call in wounded and even, at times, provide escort or cover to medical personnel to assist the wounded but this is NOT their primary function and/or job. The SWAT team that was present at Columbine brought able bodied students to safety and secured the building, just like they do in April Showers.
Point three, are you kidding. A character dies, in a non gratuitous way on screen. You can name more than a dozen movies where this occurs and the film has gotten a PG-13 or even a PG. Darth Vader (played by Hayden Christensen) has his arms and legs cut off by Obi-Wan’s light saber in the final Star Wars prequel and that was rated PG.
Finally, point four. Allow me to illustrate.
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This is the scene in question, specifically the shot, the MPAA has issue with. This garners an R rating.
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These three frames come from the Disney film Pearl Harbor which was rated PG-13. The above scene features a character carrying a MAIN CHARACTER who has died (on screen) during a real life event that featured over an hour of persistent violence handled in a realistic way. This scene depicts death, confusion, high drama, violence, strong language (including racial slurs) and a real life story, just like April Showers and it received a PG-13 rating and we got an R.
So what do we do? Well, we’re going to appeal to the Rating Board (who ever they are) to lessen the rating to a PG-13 which is what we feel it deserves and should be rated. We may win our appeal we may not, for the appeal has rules.
1. You must PAY to appeal. By the way, you have to PAY to get a rating. It’s expensive for an independent production trust me.
2. I will be given 15 minutes to make my case.
3. The MPAA will have 15 minutes to rebut my case.
3. I am only allowed to appear with one other person from the film to help make my case.
4. I can not reference any other films, nor past MPAA decisions as a basis for my case. So my Pearl Harbor example above is out the door.
5. a two thirds majority vote must be had in order to reverse a rating.
The MPAA says they speak for the everyday family conscious American yet their raters/officials are not elected by citizens, in fact all the hiring is done and handled by one person and she lives a very nice lifestyle in a posh home paid by her ridiculous salary. The people that rate movies are largely republican (not that their is anything wrong with that), non homosexual, female, middle aged with grown kids (18+) or no children at all. What cross section of America does that truly represent? Well to do, white women with grown or no children at home, and perhaps (though not always) married.
Furthermore, the standards I listed above are arbitrary and not for public scrutiny. Legal counsel doesn’t help in my appeal for it is not legally binding in any way. My appeal is not before my original “accusers.” And I can not document my appeal in any way. There is no regulating body nor has their ever been for the MPAA.
This appeal will be happening in the next seven days (so I’m told) so stay tuned…
Andrew
Note: An R-rating does not mean April Showers will not be released in theaters. It simply ties our hands a bit in being able to get teens involved with the film in the ways that we would like them to be for we feel the film and it’s potential outcomes can be very positive for the one demographic the MPAA is restricting.

IndieFlix “I Make A Difference” – A Call To Action To End School Violence

Wednesday, April 1st, 2009

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I MAKE A DIFFERENCE
A Call To Action To End School Violence
1/5 of the U.S. population is in a school building on any given school day.

April 20th marks the ten-year anniversary of the Columbine High School shootings, the day that changed the face of the American school system. Other recent tragedies at Virginia Tech University and in Germany have made the need for communication all the more apparent

Scilla Andreen, CEO & Co-founder of IndieFlix.com and writer, director and Columbine high school shooting survivor, Andrew Robinson in conjunction with YouTube are launching a campaign today called “I Make a Difference”.

We’re starting a movement to open up communication where anyone and everyone can get involved and raise awareness as well as provide solutions to end school violence and promote peace. It’s time to declare schools a safe haven. Please join us.

Here’s what you do.

Finish the sentence with regard to ending school violence:

“I make a difference by…”

TAPE: Video tape/ record your self  – keep it short.
(Please state your first name, age and city) finishing the above sentence regarding school violence.
For example: “I make a difference by encouraging my classmates to reach out to other students they don’t know.”

TAG: Tag your post with any of the following tags
I make a Difference_post,  Indieflix_post, IMAD_post  or April Showers Movie_Post

POST: Post your video on YouTube.   You can post as many as you want.
We need your ideas, your thoughts and your dreams.

We will collect the videos daily and showcase you at http://www.imakeadiff.org
We will also be featuring posts and your quotes to further the call to action such as, but not limited to:

* Coffee cup sleeves
* T-Shirts
* Stickers
* Billboards
* Screensavers
* Mash-Ups
* National Viral Video Ad Campaigns
* School Events and Fundraising

This is a great opportunity for everyone to get involved and make a stand for change.
Together we make a difference let’s see where it takes us.

Sincerely,
Scilla Andreen, CEO & Co-founder IndieFlix.com & Andrew Robinson, writer, director April Showers.
www.indieflix.com
www.aprilshowersmovie.com

‘April Showers’ Teaser Trailer is here

Tuesday, March 24th, 2009

Hello Everyone,

We are very happy to announce that the “April Showers” Teaser Trailer is finished and here.  We have a lot of exciting news coming regarding the film but for now please watch the trailer and let us know what you think, we are very excited about the film.

Thanks,

Team IndieFlix

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Buy April Showers

Friday, November 21st, 2008

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Click The Image Below To Purchase April Showers on DVD or Blu-Ray and help support High Schools Across America.

Or click the iTunes button to buy on April Showers (2009)

Or Purchase the Film on Amazon VOD April Showers - Buy from Amazon

BUY APRIL SHOWERS SOUNDTRACK
Dominik Rausch - April Showers (Original Motion Picture Soundtrack)

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April Showers Description

A look inside a tragedy through the eyes of a survivor. Based on actual events, April Showers is about picking up the pieces in the direct aftermath of school violence. Set in a middle class suburban neighborhood, April Showers focuses on the lives of a handful of teachers and students as they attempt to make sense of a world that has just been turned upside down by one of their own. With the community and an entire nation caught up in the ’story’, the students of Jefferson High must turn to one another for answers. In the wake atrocity, the rifts caused by misinformation and a frenzied media prove difficult to overcome. Lost and lonely under the international spotlight, one young man navigates his way through his almost indiscernible home. From quaint suburban town to battlefield turned media circus, Jefferson High provides the backdrop for Sean’s struggle to cope with the loss of his friend April.

Thanks!

Team IndieFlix