Chance Encounters: When Word of Mouth and Technology Meet

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Everyone,

Today Tim Owens, one of the film’s Executive Producers, shared a story with me about an acquaintance of his and a chance encounter with April Showers this past weekend. Apparently, one of Tim’s friends was traveling this past week and happened to be seated next to a teenager on his flight. Shortly after takeoff the young passenger seated next to Tim’s friend took out his iPhone, plugged in some ear buds and began watching a movie. Not wanting to be a bother, but wanting to “share” in some free entertainment he glanced over at the young man’s iPhone and noticed the opening title sequence and one of the cards reading “April Showers.” He politely asked the young man what he was watching to which the young man responded, “This movie April Showers, have you seen it?”

Tim’s friend had not yet seen the film, though knew of it (he didn’t share that with the young passenger) and asked how he (teenager) found out about the film. He said he had heard about through a friend of a friend and had downloaded it off iTunes. The two ended up watching most of the film together off the teen’s iPhone before Tim’s friend had to catch up on some work before landing.

While this story isn’t our usual fare here on the site it intrigued me nonetheless for this isn’t the first time a story similar to this one has been told to me. Someone informed me that they were sitting in a coffee shop somewhere in Michigan and noticed a group of teens watching the film on iTunes via a laptop a few weeks ago. I get a kick out of hearing these stories partially because it’s always nice to know when people are seeing your film and enjoying it but also because it shows that the way in which we view films is changing. There are a few people on our YouTube site who have commented that they stumbled upon the film through iTunes and downloaded it and have watched it over a dozen times since then. Others find it through Amazon with similar reaction.

Which leads me to this question, how many of you out there discovered April Showers either by accident or through a friend of a friend? Have you witnessed someone, a stranger perhaps, talking about and/or viewing the film? Share your stories below.

Until next time, thanks, take care and stay tuned…

sigsm5

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