Responsibilities of the PMD include:
- Identify and engage with the audience for a film.
- Development of a distribution and marketing strategy and plan for a film in conjunction with the entire team.
- Create a budget for said plan.
- Assemble and supervise the necessary team/crew elements to carry out the plan.
- Audience outreach through organizations, blogs, social networking, online radio etc.
- Supervise the creation of promotional and (if necessary due to the lack of a separate transmedia coordinator) trans media elements: including the films website script and concept for transmedia, production stills, video assets – both behind the scenes and trans media, promotional copy and art.
- Outreach to potential distribution and marketing partners such as sponsors, promotional partners, various distribution entities, publicists.
- When appropriate, engage the distribution process as designed.
- Supervise the creation of deliverables.
My workshops start this week in London and next week in Amsterdam. Check out the TOTBO site for more information. Comment here or on my blog, or @Jon_Reiss on twitter, or on the TOTBO Facebook page. I look forward to hearing from you.
I’m very excited about the idea of becoming a PMD, and I think this is a very great list. As I’ve begun seriously considering exactly what responsibilites I’d likely be assuming in this new role, I’ve expanded Jon’s list a little further:
http://stephendypiangco.com/2010/08/18/so-what-does-a-pmd-do/
I’d greatly appreciate any feedback people can share in the comments section. Thanks!