Disney CEO Bob Iger has come out of the closet and acknowledged that the old distribution model is no longer viable. Yeah, I know, right? Disney!
In the face of falling DVD sales and the increasing viability of digital distribution, Iger was quoted in Monday’s Financial Times: “The business model that underpins the movie business is changing.” Iger goes on to say, “if we don’t adapt to the change, there won’t be a business – that’s my exhortation to my team.”
When the media giant of media giants – the tail that wags the movie marketing dog; the studio that, as much as any other single player, drives the marketing of films on this planet – publicly calls for a paradigm shift, then it’s time for the paradigm to shift.
Of course this is all old news at IndieFlix: we’re way ahead of you, Bob.
Tags: disney, hollywood, online marketing
When Disney calls for a paradigm shift, it’s long past time the paradigm actually shifted. Sort of like how when the New York Times publishes a lifestyle article, the style of life described therein has been passé for at least nine months.