Hello everyone,
Our friend Scott Kirsner has a new book entitled “Fans, Friends & Followers”. Please read the description below and check it out!
Description
An Essential Guide for Filmmakers, Musicians, Writers,
Artists, and Other Creative Types
Back in the 20th century, the path to creative success was clear: just get signed by a record label, picked up by a publisher, or discovered by a movie studio.
But in the 21st century, those entities not only spend less time hunting for unknown talent, they invest less in promoting the artists already on their rosters.
So the responsibility for building an audience now falls squarely on your shoulders.
Fans, Friends & Followers explores the strategies for cultivating an online fan base that can support your creative career, enabling you to do the work you want to do and make a living at it. Based on dozens of interviews with the artists pioneering new approaches to production, marketing, promotion, collaboration, and distribution, it presents strategies that work – in a straightforward, jargon-free way.
The book features explanations of the tools, techniques, and new business models that work best, along with 30 artist interviews. Featured artists include YouTube star Michael Buckley (“What the Buck”); the animators behind JibJab, Homestar Runner, and Red vs. Blue; video artist Ze Frank (“The Show”); comedian Eugene Mirman; singer-songwriters Jill Sobule and Jonathan Coulton; Damian Kulash of OK Go; filmmakers Robert Greenwald (Iraq for Sale) and Curt Ellis (King Corn); writers Brunonia Barry (The Lace Reader) and Lisa Genova (Still Alice); and artists Natasha Wescoat, and Dave Kellett.
Fans, Friends & Followers, by Scott Kirsner
181 pages / Paperback ($15.95) and E-book ($12)
Available at Amazon.com
ISBN #: 978-1442100749
Web site: http://www.scottkirsner.com/fff
Tags: Cinematech, Fans, Friends and Followers, New Book, New Release, Scott Kirsner
This could be a life changing book. I started reading it at 9:00 pm and was still reading it when the sun was coming up. For anyone looking for a way to make money from their art online, this book seems to crack the code. The interviews in this book are inspiring, and the resources at the end of the book alone are worth the price.
In a nice Marshal MeLuhanesque marriage of content and medium, the book can be bought as traditional book that gets shipped to you in a few days or a cheaper PDF download that you get instantly. I couldn’t wait, so I opted for the download.
This book will be looked at in the future as a visionary pioneering work.
I am going to try out the techniques in Fans, Friends, and Followers and see if I can better monetize my animation, music, and upcoming graphic novel on my website http://www.hammination.com
Thank you Scott Kirsner
Gene Hamm