Archive for May, 2009

Check out IndieFlix on Amazon VOD!

Friday, May 29th, 2009

In the ever-expanding digital universe, Amazon VOD seems to be gaining some significant ground in films on demand.  We invite you to check out the growing IndieFlix library on the service!  Over 90 films and growing!  Everyone please enjoy this summer, nothing like winding down with a good movie!

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Thanks again,

Team IndieFlix

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NewFlix Tuesday May 26, 2009

Wednesday, May 27th, 2009

This Week’s New Releases:

Animation

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Down The Road
SYNOPSIS: (Short Film)
The priest Henry, picks up a mysterious hitchhiker in the middle of the night. The hitchhiker claims to be psychic and it is revealed that he knows a lot about Henrys personal thoughts and secrets. What seems to be a coincident meeting evolves into a dangerous matter of life and death.
Film Festival Screenings:
Annecy International Animated Film Festival
Cinanima – Best Short Animation
Toronto Worldwide Short Film Festival – Honorable Mention
Nordisk Panorama
Vendome Short Film Festival
Anima Mundi Animation Festival
Odense International Film Festival
Bradford Animation Festival – Best Short Animation
Holland Animation Film Festival – Special Jury Award
Traildance Film Festival – Best Short Animation

Watch STREAMING $1.95 Purchase the DVD $5.95

Drama

The State of Sunshine The State of Sunshine
SYNOPSIS: (Short Film)
A young immigrant who has given up on the future is forced to face his sister’s renewed hope.
Film Festival Screenings:
Cannes Film Festival
Student Academy Award – Best Narrative Short Silver Medal
Asian Pacific American Film Festival
San Diego Asian Film Festival
Atlanta Film Festival
Jacksonville Film Festival
San Joaquin International Film Festival
Waterfront Film Festival

Watch STREAMING $1.95 Purchase the DVD $5.95
Haberdash Dark Comedy Haberdash
SYNOPSIS: (Short Film)
On a quiet night’s visit to his local cafe, a young artist makes an extraordinary discovery. The most beautiful girl he’s ever laid eyes on might have a crush on him. if only there was a way to know for sure…
Film Festival Screenings:
Cannes Short Film Corner
Southern Winds Film Festival
Norman Studios Silent Sunday
Amelia Island Film Festival
Fort Lauderdale International Film Festival
Jacksonville Film Festival

Watch STREAMING $1.95 Purchase the DVD $5.95
Resilience Thriller Resilience
SYNOPSIS: (Feature Film)
An alcoholic company man with a prostitute fetish is dragged down by the escalating rage of his destitute uncle and embittered cousin in Paul Bojack’s riveting and gritty drama. When Jimmy (Henry LeBlanc) does a seemingly inconsequential favor for his Uncle Hodge (Al Rossi), he ignites a volatile feud between Hodge and his estranged son Andrew (Steve Wilcox). Jimmy sets out to eas the hostility between them and instead finds himself in a position to prevent one of their murders. Resilience takes you into the world of a man torn between adversity and cruelty.

Watch STREAMING $4.95 Purchase the DVD $14.95
Year of the Donkey Horror Year of the Donkey
SYNOPSIS: (Feature Film)
Four girls settle into a remote cabin in the woods for a weekend getaway. Add three guys accidentally booked for the same weekend, an ax carrying caretaker and a fetish Donkey Mask, and there’s bound to be a little excitement.

MELISSA, NIKKI, AMANDA and their rather timid friend ANNA head off for a weekend “away from it all,” and if adventure happens to find them, they’re happy to oblige. TED, our brooding caretaker, however, is worried because he knows what happened there the last time. PAUL, ED and JOHN show up unexpectedly and annoy the hell out of Ted, but the girls are intrigued with the possibilities. They make a pact and decide to leave well enough alone; who’s to say three guys and four girls can’t have a little fun? Disgruntled Ted leaves them to their own devices but INSISTS no one touch ANYTHING . The first night finds most of our heroes getting acquainted and singing along to the most-played song on the radio, “Donkey Punch.”

Watch STREAMING $4.95 Purchase the DVD $9.95

IndieFlix Bows Distribution Model at Cannes – Home Media Magazine

Tuesday, May 26th, 2009

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By Billy Gil | Posted: 20 May 2009
bgil@questex.com

IndieFlix CEO Scilla Andreen began an international tour, starting at the Cannes Film Festival in Cannes, France, to introduce its new distribution model for independent films.

The model aims to release a film via different mediums at different stages in order to maximize an independent film’s viewership against the backdrop of a film community dominated by big-budget Hollywood movies. The example used is IndieFlix’s release of Andrew Robinson’s April Showers, a narrative film based on Robinson’s experience as a student during the Columbine High School massacre in 1999.

“Given the current state of the economy and the subject matter of the film, I could not in good conscience release April Showers in a traditional way,” Robinson said at the time of the release announcement.

First, Robinson’s story was covered by media outlets, then the film was announced to open theatrically April 24 (near the 10-year anniversary of the shootings April 20), then was offered as an iTunes download for $5.99 May 5 (with $1 from each download going toward charities that support arts in education), then was later made available on DVD from New Video at http://www.indieflix.com/Films/AprilShowers for $9.95 (SRP $14.99). Filmmakers interested in finding out more about the independent film purveyor and its strategies are encouraged to visit indieflix.com.

“Our goal at IndieFlix is to showcase films that not only entertain but also utilize them as an agent for change; to raise awareness and incite people to take action and make a difference,” Andreen said at the time of the April Showers announcement.

The Tortoise and the Hare: Being a Filmmaker in an Ever Changing World

Friday, May 22nd, 2009

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We all know the fable of the tortoise and the hare. The hare takes off running at the starting gun while the tortoise lumbers on down the path. Throughout the race the hare becomes cocky and in his infinite wisdom stops for a bite to eat and settles down for a nap. Meanwhile the good tortoise, never changing his pace nor style, continues on. The hare wakens to find the tortoise within reach of the finish line and takes off in mad sprint but it is too late, the tortoise crosses first and claims victory.

So what does this story have to do with April Showers? Everything. You see no matter what stage of production you find yourself in (preproduction, production, post or distribution) you are constantly balancing the pros and cons of the methodology of filmmaking and distribution (the tortoise) with technology (the hare) to create, hopefully, a wonderful film. But the two often go together like oil and water, aided largely by decades of complacency and non-change. For example, during pre-production we had made the decision to film April Showers in true cinema 4K, which at the time, was a largely untested and new format. We knew that digital cinema was growing but still in its infancy and that the bulk of digital cinemas in the US featured mostly 2K projectors. However, I argued that by having a 4K “negative” the downres to 2K would look superior, as would all ancillary formats such as DVD and Blu-ray.

In postproduction the 4K arguments became harder to sustain, for while cameras had risen to the 4K level many of the postproduction services and software had not. 2K has and continues to be the digital theatrical standard when it comes to postproduction and distribution for it is the equivalent (digitally) of projected 35mm film. Now, I argue that even at the 2K level we’re still acting like the hare, which is a good thing, for a vast majority of films are still projected via analog film i.e. the tortoise.

Here’s where that balancing act comes in, you see while April Showers was able to remain digital from start to finish and project in the highest possible quality around the country it came at a price…convenience. One thing the tortoise has taught audiences is that slow and steady wins and also allows for you to take in some of the sights. In the case of theaters, analog film has had decades to stake its claim and in that time audiences have become accustomed to being able drive no more than 3-5 minutes to their local theater and see whatever movie is currently out. The tortoise created convenience.

Beyond convenience another byproduct of the tortoise’s efforts has been the creation of the environment in which digital cinema must now operate. New, all digital, theaters are not being built at record pace, instead digital projectors are being fitted into existing cinemas once housing 35mm analog projectors, but the conversion has been slow and costly to the theater chains, hence why there are still so few digital cinemas in comparison to their 35mm counterparts. This is precisely why many of you commented about the lack of convenience when it came to seeing April Showers in theaters. We simply couldn’t be everywhere the way Star Trek is, partially because it wasn’t cost effective and partially because there just wasn’t a digital screen in key areas to be had. The good news, for our future endeavors, is that many analog theater chains are converting to digital and will be partially/fully digital by the end of 2010 when Dancing Carl is rumored to be releasing in theaters. Slow and steady wins the race and it appears, once again, the tortoise (theaters) will eventually win in the digital theatrical race as well.

In terms of home entertainment, i.e. DVD, Blu-ray and iTunes things become even more of a balancing act. I don’t mean to sound harsh so please don’t take my comments as being overly critical but audiences are a mirror image of the system and/or Hollywood, in that they usually buy into certain formats and technology when the system/Hollywood deems it necessary, save one, Blu-ray. For years movies were available to the home markets on VHS, which eventually gave way to DVD. Now, when DVD launched there was some backlash for consumers had accumulated vast VHS video libraries and weren’t too keen on the idea of having to replicate those collections on DVD despite the inherent benefits. To combat this the creators of DVD made it hugely affordable for everyone involved be it the consumer or distributor and did so at some cost to themselves. DVD took off and became the standard for the home video market and remains the standard to this day, effectively becoming the tortoise despite its hare like beginnings.

I call DVD a tortoise because, like theaters, it has had a long and successful run as the sole format consumers turn to for their home entertainment and convenience. You would think that the manufacturers and creators of Blu-ray, many if not all had a hand in the formation of DVD, would’ve learned from DVD’s success and used that knowledge in the formation and release of Blu-ray to the general public. However they have not. Instead of making Blu-ray affordable and more convenient than DVD they’ve priced it in the stratosphere and built in such stringent copy protections that consumers are often faced with long load times, non-functioning menus and beyond. Blu-ray, like the hare, stopped to fatten their tummies and took a nap. This in turn results in slow Blu-ray sales and waning interest because, for the first time, the consumer is thinking ahead and embracing downloads and Internet based content, as evident in iTunes, Hulu and YouTube’s growing success. Unlike the creators of Blu-ray the hares over at Apple and Hulu have curbed the technological leap with something the tortoise can get behind, convenience. Slowly but surely their products and services are catching on and growing and while their current iterations may not become the standard, the inevitable standard will no doubt share a common lineage with these formats.

Getting back to Blu-ray for a moment if I may, I’m a supporter of the format and have been since the day it launched, however my support has not been met with equal appreciation from its creators. I’ve owned countless Blu-ray players as well as amassed an impressive library and done everything in my power to get people to see the light that is Blu-ray. Yet with the cancellation of April Showers on Blu-ray I now ask myself why. Why have I done this when I personally view Blu-ray as a half measure; a stopgap between DVD and where we are all ultimately heading…downloads. Blu-ray is like a hybrid car. We know how and can make far more efficient vehicles but we took a detour in order to cash in very narrow window of opportunity before ultimately needing to take the next step. Is Blu-ray better than DVD? Absolutely, without question, Blu-ray is the current king of home video as it pertains to picture and sound quality. However, and pardon my language, it sucks compared to DVD in terms of convenience, market share and ultimate affordability. And it seems I’m not alone in my assessment for consumers aren’t flocking to Blu-ray the way I think many manufacturers thought they would. It appears another format war was more than customers were willing to bear, hence why DVD is still the winner and will remain the winner until downloads takes its place. Do I regret my decision to support Blu-ray? Not at all, for it has afforded me much entertainment at the highest levels which is something that I value, however, to take an elitist approach and say it’s something all consumers must value along with me is a mistake. As a businessman Blu-ray doesn’t make sense at this time for far too many of our customers and potential customers do not see the value and are not investing in Blu-ray.

But there is a dark side to DVD. Like the 35mm theaters of yore DVD has had time to stake its claim within arms reach of whoever wants it for everyone owns a player and everyone can go down to their local store to pick up a copy. How is that bad you ask? Well, for an independent film like April Showers it’s hard to break into those circles just as it’s hard to break into the 35mm theatrical space with digital projection. It’s now all supremely controlled and you have to pay to play. Being a hare I like to think of ways around a system because in doing so you can often retain better control and interaction with your customer. However, I understand the importance of being where the customer is, which is why we’re constantly working and negotiating with the various outlets that sell DVDs and making those outlets available to April Showers.

You have to know and be willing to take risks and push boundaries when necessary but also be comfortable and understanding of the fact that any film, be it April Showers or Star Trek, prevails only with patience. It’s a balancing act for sure and one few can appreciate until they’ve witnessed it first-hand. While the tortoise may have won the race in the fable, the life of a film is not a race but a triathlon, for there is more than one way to bring your film to an audience. Throughout a film’s life its success lies in the sum of its parts not in its individual achievements. So it seems, for the time being, a filmmaker must become both the tortoise and the hare, willing to run when necessary but know that slow and steady in some instances still prevails.

April Showers Fan Questions Answered

Thursday, May 21st, 2009

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Andrew Robinson’s Podcast for Wednesday, May 20

April Showers Fan Questions Answered

Also available on iTunes

IndieFlix Unveils New Indie-Film Distribution Model at Cannes

Wednesday, May 20th, 2009

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CANNES, FRANCE — IndieFlix CEO Scilla Andreen launched today an international tour to introduce new distribution models for independent films, highlighting her company’s premium packaging of Andrew Robinson’s “April Showers,” based on the Columbine High School massacre in 1999.

For the film, IndieFlix has identified a core audience segment of 30 million U.S. moviegoers and is providing them not only with the most number of ways to view it, but also with the tools to use the movie as a platform for social change.

The campaign is one of a series of release stages, carefully sequenced to build audience influence.

Rather than compete headlong against Hollywood studio films in the entertainment section of major newspapers, “April Showers” made its debut instead as part of a national conversation on the future of learning in America. In that context, the broadcast and print media as a national news item even before its initial theatrical release covered Robinson’s story as a survivor of the Columbine shootings. As a result, Robinson quickly became a sought-after commentator and discussion leader.

Meanwhile, IndieFlix mounted a comprehensive online distribution campaign hot on the heels of the theatrical engagements. Working with a network of the biggest names in online delivery, IndieFlix was able to offer “April Showers” directly to moviegoers across all platforms.

However, the distributor’s real focus was on coordinating this stage of the release with a range of social networking strategies. This effort brought in the highest-quality feedback from the most influential audience segments. At this point, it became obvious that “April Showers” had connected with an audience ready to champion the film in settings where it would have the greatest impact, namely, in schools and with community groups.

To create a package that would redefine educational distribution, IndieFlix teamed up with the April Showers Foundation, created by Robinson and the film’s producers, and with School Safety Partners, a Denver organization with deep ties with school administrators and educational funding sources. Together, they reached out to national and international experts in student development and school safety, and were greeted with an outpouring of resources that could be added to the school edition of “April Showers.”

This multiplied the distribution possibilities. IndieFlix is now able to offer greater value to organizational buyers of the film, who typically pay a premium license fee. In addition, the package has generated cause marketing opportunities for corporate sponsors, and discussions are underway to provide a sponsored distribution of the “April Showers” educational edition to every school in the United States.

As Andreen oversees a state-by-state educational rollout, she expects that this stage of distribution will lead not only to broader DVD and Blu-ray distribution, but also to broadcast airings of the film that are treated as must-see television events.

Her worldwide tour to introduce this distribution model to the independent film and video community includes visits to dozens of film festivals and appearances at financing conferences. Filmmakers interested in learning more are encouraged to visit IndieFlix.com, which currently represents more than 2000 titles.

NewFlix Tuesday May 19, 2009

Wednesday, May 20th, 2009

This Week’s New Releases:

Dark Comedy

The Diary of a Bad Lad title= Diary of a Bad Lad
SYNOPSIS: (Feature Film)
Frustrated filmmaker, Barry Lick, sets out to make a documentary about a local property racketeer and drugs baron with hilarious and tragic results.

Watch STREAMING $4.95 Purchase the DVD $9.95

Documentary

Made in India? Made in India?
SYNOPSIS: (Feature Film)
Meet Deepti Paul. She is 27 years old – Indian – and it’s time to get married. That’s what her parents and extended family think. It doesn’t matter that Deepti grew up American and is currently living on her own in New York City, happy and independent. Her family believes that Deepti’s only chance at lasting happiness lies in marrying a South Indian Orthodox Syrian Christian male. And of course, every relative knows just the right guy for her. And guess what- she has consented to go to India and give their traditional values a chance. But only on one condition -she gets to document the entire process. Will Deepti learn how to bridge the gap between her two cultural lives? Will she resist her traditions, culture, and family? Or, will she finally know what it takes to be Made in India?
Film Festival Screenings:
South Asian International Film Festival (New York)
NewFilmmakers (New York)

Watch STREAMING $4.95 Purchase the DVD $9.95
Skid Row Skid Row
SYNOPSIS: (Feature Film)
A documentary that chronicles Pras Michel’s (The Fugees) 9-day experiment as a homeless man in downtown Los Angeles.

Watch STREAMING $4.95 Purchase the DVD $9.95
Manga Mad Manga Mad
SYNOPSIS: (Feature Film)
From Tokyo, the comic capital of the world, comes an exploration of Japan’s passion for anime, their biggest pop culture phenomenon, and their largest export.

Watch STREAMING $4.95 Purchase the DVD $9.95
The Survival of the Wildebeest The Survival of the Wildebeest
SYNOPSIS: (Feature Film)
Stuart Ross, an inner city public high school teacher by day and a guerrilla artist by night has discovered the delicate balance of a nine to five and his passion, art. Avid dumpster diver and self proclaimed engineer and inventor, without even a day’s worth of formal art training, he is nothing short of a phenomenon. The Survival of the Wildebeest is a compelling documentary about life, passion, curiosity and learning that depicts 8 months of intense “Ross-reality.” A wildebeest in the jungle of Manhattan, Stuart Ross most show us what makes him different than the thousands of other emerging artists all around him and survive the treacherous elements that he will encounter on the creative journey of a lifetime. In just 80 days, he must prepare for the largest showcase of his artistic career. Now the question is, can Stuart Ross pull it off?

Watch STREAMING $4.95 Purchase the DVD $9.95

Perfect Sport on all major platforms today!

Tuesday, May 19th, 2009

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SEATTLE, WA – May 18, 2009 – Washington-based entertainment production company Building Block Pictures LLC, in conjunction with Washington-based distributor Indieflix Inc, is releasing the multi-award-winning feature “Perfect Sport” on DVD on Tuesday May 19 2009 after a successful festival run.

Writer-director Anthony O’Brien stars in the teen sports drama, alongside Jessica Rose (Lonelygirl15, Greek) and Gary Hudson (Roadhouse, Paradise Falls). “Perfect Sport” won Best Picture at both Worldfest Houston 2008 and MyFestival 2008, and also the Audience Award at both the Seattle International Film Festival 2008 and the National Film Festival For Talented Youth (NFFTY) 2009, where it received a standing ovation.

This is not your average teen movie, and Lee Bishop (Anthony O’Brien) does not have the same problems as your average teenager. When his mother leaves for Iraq, Lee is forced to grow up quickly. As though maintaining his varsity spot on the wrestling team wasn’t enough to deal with, his younger sister Tina (Jessica Rose) decides to join the team. In addition Tina is being aggressively pursued by an upperclassman and since their father is out of the picture, Lee feels he is her only defense against the corrupting influences around her.

Enter Joe Kross (Gary Hudson), the owner of a local gym, who agrees to help coach the wrestling team. Because Lee is without guidance, Joe’s increasing influence threatens to push Lee over the precipice. Lee must decide how far he is willing to go to secure his own future while protecting his sister – all before personal demons, and an act of sexual violence threaten to destroy him. With standout performances by Gary Hudson, Jessica Rose, Nick Richey, Anthony O’Brien and Jim Turner, Perfect Sport will make you question – how far would you be willing to go?

Perfect Sport is available on DVD and video on demand at IndieFlix and Amazon. The award-nominated soundtrack by Tim Borquez is available on iTunes and Amazon MP3.

About Building Block Pictures:

Building Block Pictures, LLC (BBP) is an independent production company committed to creating intriguing film, television, and new media content for the ever-evolving audience. Established in 2006 by Anthony O’Brien, Zach Mann, and Mark Mathias Sayre, BBP’s business paradigm focuses on originality, topicality, and engagement.

About IndieFlix Inc.

IndieFlix.com (Seattle,WA) is dedicated to providing a forum for filmmakers and their audience to interact, and to building a community that translates artistic vision into commercial success. IndieFlix provides a fair and open marketplace to empower filmmakers to be the engine of their achievement and audiences to be a vital part of a movie’s success. IndieFlix is committed to encourage public opinion and power of choice while reinvesting in the independence of film, the people that craft them, and the organizations that support them. We believe that every movie has an audience, every filmmaker has a story to tell and each story has the right to be shared.

IndieFlix CEO Scilla Andreen at The Cannes Film Festival!

Thursday, May 14th, 2009

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Hello Everyone,

Our esteemed CEO Scilla Andreen will be attending the 2009 Cannes Film Festival all next week.  She will be speaking on 2 panels and spreading IndieFlix cheer to our foreign brethren.  Please take a look at her schedule below and if you’re there go and support her noble efforts!

Catch us at Cannes!

‘Adventures in independence’ UK Panel on New Models of Dist.
Saturday May 16 @3pm UK Pavilion 3-4pm
The UK film centre is in the international pavilion

Guest of Honour at the Producers Network Breakfast Meetings
Tuesday May 19 @9am The Palais

You can also follow and connect with us at Cannes on Twitter and facebook  (give them my links)
If you’d like to meet in Cannes and learn more about IndieFlix email us and we can set up an appointment info@indieflix.com

À bientôt

Team IndieFlix

NewFlix Tuesday May 12, 2009

Thursday, May 14th, 2009

This Week’s New Releases:

Romance

Birthday Birthday
SYNOPSIS: (Short Film)
The marriage of a young couple, Feng and May, reach a breakpoint on their son’s birthday as they struggle with discontent and Feng’s joblessness. Just when all seems lost, they find a glimmer of hope in the act of giving to their son.
Film Festival Screenings:
Commonwealth Film Festival
Pusan International Film Festival
Tabor Film Festivalion
Cinema Jove – Valencia International Film Festival Official Selection
WorldFest Houston
Rotterdam International Film Festival
Stockholm Film Festival
Venice Film Festival

Watch STREAMING $1.95 Purchase the DVD $5.95
The Seeker Graceland
SYNOPSIS: (Short Film)
One night in Bangkok, Jon meets a mysterious woman. Together, they embark on a journey to a foreign land – the human heart.
Film Festival Screenings:
Cannes Film Festival
Sundance Film Festival
Clermont-Ferrand International Short Film Festival
Tampere International Short Film Festival
Fukuoka Asian Film Festival
São Paulo International Short Film Festival
Sydney Film Festival
Rotterdam International Film Festival
Brisbane International Film Festival
Palm Springs International Short Film Festival

Watch STREAMING $1.95 Purchase the DVD $5.95
Hope Among Us Coming of Age 15
SYNOPSIS: (Short Film)
With the gloomy global climate and Singapore society becoming increasingly unforgiving, a rising number of teens turn to secret societies, suicide and drugs. 15 is inspired by the true-life accounts of three troubled youths searching for their self-identity and acceptance in a fast moving society.
Film Festival Screenings:
Pusan International Film Festival – Best Short
Uppsala International Short Film Festival
Clermont-Ferrand International Short Film Festival
Cork International Film Festival
Manchester International Short Film Festival
Oberhausen International Short Film Festival – Special Jury Mention
Tampere International Short Film Festival – Best Film
Clermont-Ferrand International Short Film Festival
Cinemanila International Film Festival
Stockholm Film Festival

Watch STREAMING $1.95 Purchase the DVD $5.95
The Hitchhiking Movie Drama Trophy Buffalo
SYNOPSIS: (Short Film)
In the high plains of West Sumatra, two feuding families strive to uphold family honor and pride in the arena of buffalo fights. Two of their children come together with a plan to end the senseless feud.
Film Festival Screenings:
Bangkok International Film Festival

Watch STREAMING $1.95 Purchase the DVD $5.95
Horror Vault 1 Comedy When We Were Bengs
SYNOPSIS: (Short Film)
In a vibrant comic-book town, live two brothers – Heng and Bee. One day, Bee is kidnapped by Ang Ku Kueh, the notorious leader of the Red Demon Gang. Heng immediately goes to the rescue of his younger brother, but only to find himself caught in a ridiculous ‘Mexican’ standoff.
Film Festival Screenings:
Asian American International Film Festival
Reel HeART International Film Festival (Toronto)

Watch STREAMING $1.95 Purchase the DVD $5.95

HULU interview with InSearchOf filmmaker Zeke Zelker

Tuesday, May 12th, 2009

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FROM HULU.com

Independent filmmaker Zeke Zelker tackles all things related to sex in his film In Search Of, taking viewers down a winding path of love and betrayal, hope and revenge. Through the actions of each character, from a high-school virgin to a woman looking to fill void in her life, you discover that each action can lead to a lifetime of repercussions. And by touching on abortion, rape, prostitution and AIDS, Zelker has opened up a dialogue about sex, breaking his film to college campuses across the nation. Currently working on a documentary about the Dalai Lama, the writer/director recently spoke to Hulu about In Search Of. You can read the full interview below. — Rebecca Harper, Hulu.com

Hulu: Hi Zeke, can you set up your movie for your audience?

Zelker: In Search Of is a film about the repercussions and consequences of people’s sexual actions. It’s pretty much based around an idea that I had at a Thanksgiving dinner when I wasn’t certain about what was going on in my own family. And so it’s based on those sorts of things, of all the different situations you can get yourself into when you don’t take responsibility for your sexual actions.

It has some pretty dark themes in it — you wouldn’t call it a happy story about sex, would you?
No, I would say it’s not necessarily a happy story about sex. These are the kinds of things that could happen if people took sex lightly. In our society today, where everybody is oversexed for the most part, not many people are actually having conversations about it. And so one the reasons I made the film was for people to actually converse about the issues of sex, not just the act of sex. Because it takes a lot of responsibility. Heck, you know, with sex you could be creating a life, and sex is also why we’re all here — without it, none of us would be here. We do hit on a lot of serious issues with it. It’s about creating a conversation. That’s one thing we see being playing out on Hulu right now, the different sides that are people are taking, which I think is pretty amazing. So we communicate in this forum that Hulu had basically created and I think it’s awesome, I really thank you for giving us that opportunity.

You’re currently touring college campuses with this film, creating conversations about sex among students. Can you tell us a little about this?
We’re at a bunch of colleges this spring: University of Nebraska, University of Florida, University of Texas – Austin, LSU, University of Pennsylvania. It’s very interesting, because we’ve been taking different approaches with the film on the different college campuses. Before, we would actually hand out condoms and things to promote the film, but now we’re actually taking a different approach where we’re letting people decide for themselves which avenue to take. We just don’t want to come across as being preachy or anything, but we do want people to be aware of certain things out there and to take the responsibility for their actions.The overall feel and vibe has been pretty amazing. We were at Penn State and showed the film twice there, we were at Westchester University and Kutztown University. It’s just been very interesting to hear the dialogue that people start having. Some of it’s very intimate, and some of it is thinking that I’m like the Sex Ed teacher — which I am not. [Laughter.] It opens up a lot of doors into conversation and that’s one reason why I leave the film open-ended, so people do have a conversation about the various issues that we bring up.

The film centers on a group of people. Can you tell us about these people and what they’re bringing to this dialogue about sex?
Certainly. For instance, there is the character Jack, who is very nihilistic and self-serving. He treats sex as an object, a power he uses to get his way in different ways. There’s another character who’s very naïve. He is in high-school and basically wears the scarlet letter “A” because he has not had sex yet. He’s actually chastised in high school for not having sex, and he eventually bows to peer pressure and ends up succumbing to it. There is another person in the film that has been searching for love all of her life and finally finds it, and then doesn’t know what to do with it. And because of that, sex for her is a consequence of those feelings. There’s actually a prostitute in the film as well, who basically gets paid to have sex. So we took a lot of different angles, and it’s a matter of all the different powers that sex can actually have over people. And the action itself is very played out in the film. Just because of the evil that is going on in society today with the FDA allowing 17-year-olds to get RU-486 in drugstores, and then with Levi [Johnston] having the whole thing with Sarah Palin’s daughter and everything. This kind of stuff ends up happening in real life, and I just hope that my film allows people to have conversations about sex. A lot of people actually felt that I should show the film as a Sex Ed class, but that wasn’t exactly my intention when I set out to make this film.

As you’ve taken the film around the country, you’ve obviously encouraged dialogue with your audience. What has the conversation been like? Have you had any surprising reactions?
Generally shock at first, quite honestly. People are generally floored because of the magnitude of the film and how we approach the issues. There’s been some lively discussion and lively debate of self-control and conversations about peer pressure; there’s been a lot of conversation about the whole thing about contraception and, you know, why isn’t it more readily available and why is it considered a joke. So there has been a lot of talk about issues. And the whole rape thing is also brought out and just some really horrific things. And so we strike this chord with people. There is definitely reaction, a lot of reaction. A lot of people equate it with Requiem for a Dream. What Requiem for a Dream did with drugs, we’re very much doing with sex, and we also can be compared to Crash, which is another one, too. People are kind of stunned pretty much by the message that we’re trying to convey here.

You also play around with stereotypes a bit. Did you set up to break the idea of these stereotypes?
To a point, yes. You know, the core of the matter is, sex is why we’re all here. Without it, none of us would be here. In our society, I definitely feel that nobody takes it that seriously. You can see p0rn all over the Net, but people don’t actually talk about the real issues. And the issue’s not like RU-486 or stuff like that, but actually the whys and what-ifs. With the film, we tried to not let it be stereotypical, but the thing is, we definitely turn people left and right here. We don’t go down one straight path of the subject matter. And so we definitely try to break down stereotypes. I feel like, especially in cinema today, everything is very stereotypical. I think life is not stereotypical. It’s just better to let people realize that, that everybody’s a being, a person, and everybody has their own ways of looking at things. If everything was Ken and Barbie, then we’d be living in a plastic world — and we don’t thank god.

HULU Interview with Alan Abel and his daughter/filmmaker Jenny Abel

Tuesday, May 12th, 2009

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From HULU.com

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Hulu recently spoke to Abel Raises Cain filmmaker Jenny Abel and her father — the movie’s subject — about the film. The interview is below, but you can also check out the Abels’ guest blog entry for Hulu (http://blog.hulu.com/2009/05/11/guest-bloggers-the-abels/) — Rebecca Harper, Hulu

Hulu: Jenny, can you tell us why you decided to make this film about your dad?

Jenny Abel: Yeah, I’ve always been fascinated with my father. When I was young, I didn’t quite understand what he did. As an adult, I started to realize that what he was doing was satire, that all these pranks had an underlying message. I felt like my dad wasn’t being recognized by the mainstream media in a way that celebrated his weird form of activism. I kind of took it upon myself to be the one that finally told the story the way that I wanted it to be told, from a unique point of view. As my dad’s only daughter, I really had a behind-the-scenes view into the lifestyle that my parents led. I felt like I could tell the story in a way that no one else could. So I got to work on it. I started the movie back in 1998 by myself, then my boyfriend came onto the post-production end of things in 2003, and we’ve been doing film festivals — we’re still doing regional festivals. It’s been four years now since our premiere at Slamdance .

Alan Abel: I’d say it was a form of revenge, if I may. You see, she found out we could have sold her as a baby for $40,000 at that time, in 1972. We thought about it, my wife and I, for about five minutes and said, “Oh, well, we’ll keep her.” And then she grew up to make this documentary, this magnificent embarrassment. You can imagine a camera following you around, in front of you, on top of you, behind you… I thought I was getting a colonoscopy at one point.

Jenny: Oh, brother…

Alan: Oh, brother, yes, of course. But we’re going to do one on her called Daughter Dearest, maybe, and see how she likes it.

Jenny: Yeah, but Dad, hasn’t it been cool that more people are learning about your work, whole new audiences?

Alan: Not necessarily. I get all the telemarketers. One called the other day and offered me four free lessons at the Arthur Murray School for Dancing. And I pretended that I only had one leg. The lady apologized profusely, and I said “What about pole dancing? Maybe I could try that.” She hung up. I think she was annoyed. … But I’ve lost my point. What was your question?

Hulu: Well, we were talking about how Jenny got started, but I wanted to ask you if you’ve been making appearances at all of these festivals.

Alan: Oh yes, I travel and they pay my expenses. And if they can’t, I offer to be crated and flown by FedEx because the animals get treated much better than the passengers on board the plane.

Hulu: Do you go in character?

Alan: Oh no. What I do, I need a three-seater and, of course, you only get one seat when you buy one ticket. I always just ask for a rear window seat and then I put a string in my mouth and let it dangle. The people assigned to the two seats next to me, they come up and they see a stranger sitting there with a string out of his mouth. They’ll sit there for a while, and then they’ll get up and change their seats later. There’s something about a stranger with a string that just avoids friendship.

Jenny: Daddy, I think even without the string, you’re a little weird.

Alan: Well, yes, I manage to play that role because we need our space in life, don’t we. We’re just so overwhelmed, like the Internet. It’s like having the Smithsonian Museum in your house. You want one or two pieces of information and they give you two million in three seconds. I mean, come on. That’s like shooting a flea with an elephant gun. You get tired of that after a while. I still like the old-fashioned way of going to the library and opening a book or looking at a dictionary. You don’t have to do that anymore. You don’t even have to know how punctuate. If you do, you get slapped. There’s some old lady in my computer that says “That’s not right, you made a space. Get rid of it!” Well, I thought that you use space between words, you use commas and quotation marks and stuff, and now suddenly it’s no good anymore. It’s amazing how we all got through school.

Jenny: I was going to say, Daddy, when you go to these film festivals, you never go as one of your aliases, you’re always Alan Abel, right?

Alan: I’m always myself, but see, my credibility is zero. So it is a bit difficult to get up in front of people and talk. But I’ve done it successfully. Like that SNOB festival, that’s “Somewhat North of Boston,” it’s a very lovely affair they have up in Concord, New Hampshire. Before the election, I went up there and screened Jennifer’s documentary. All of the candidates running for office were there at that time. Barack Obama had a full force of young people up there. They all came to see the documentary, and they loved it. During the Q&A, which I always do at these sessions, they asked me how I could help their candidate win the election — this was the year before, of course. And I said, let 2.2 million people out of jail. That would solve the financial crisis because it costs $40,000 a year for each and every prisoner that our government has put behind bars. Let them all out, and give them seven days in which to be adopted by an American family or be put to sleep. Once we got rid of all the prisoners, then we could use all the empty cells for housing the homeless. Well, they laughed of course. They didn’t take much stock in what I had to say about it. But I do have lots of these ideas, and I get a platform to stand up and talk about them, like Homeland Security and the color code, for example. It goes green to red if there’s going to be an attack soon. They forget there are two and a half million color-blind people in this country who will not be protected. They won’t know we’re being attacked because they don’t read the colors. So things have to be changed, and nobody’s doing a thing about it. I go out and become, well I call myself a provocateur and doing this at festivals as well as on the street, doing this by day, whenever, whatever. In a state like Massachusetts that has same-sex marriage, well what about hermaphrodites? You know, they talk about sex being the barometer for deciding whom to marry, you know, man-woman, woman-man, or two men, two women. But hermaphrodites, they should be allowed to vote twice and file two income taxes. They’re the orphans of our society. I like to protect people like that. A film festival is a great venue, kind of like Speakers Corner in England, where you can get up on a box and talk about anything on a sunny afternoon. Crowds of people gather around to listen to you, which is a great forum. We should have it in this country, but it’d be too dangerous. I’m afraid you’ll get up on a shoe box and say that your big toe is growing only a 1/100th of an inch a year, which is one of my campaigns. I don’t do it here.

Jenny: Daddy, was that all in one run-on sentence?

Alan: That’s right, there were no spaces, no commas, no colons.

Hulu: Do you find it hard for people to take you seriously, now that the word is out?

Alan: Oh, it’s like crying wolf, very definitely. Oh my goodness, yes. People just look at me like, “Well. Who’s going to believe that guy?” But there are people who do believe me, in the sense that I have clients now that I consult with. When I get an assignment, for example one I did with Dr. Joe Vitale, who’s a motivator who’s well known in the movie Secrets. He’s also lectured ostensibly all over the world with his uplifting speeches and ideas for turning your life around. He had a book come out called There’s a Customer Born Every Minute, which is based on the theories and practices of P.T. Barnum. He wanted to promote it, so I suggested he bring it out in Austin, Texas, which is his home base, and have it promoted by holding a canine concert. This would be a concert in the park, only for dogs, because only they could hear music on that high of a frequency. Of course, the dogs all came out with their handler — you can’t send a dog to a park alone, right? And the people came with pocketbooks and wallets and they bought books, which he had laid out there. So, that’s the sort of thing I come up with to promote a product or person. If anyone needs publicity and wants to make headlines without doing anything criminal, nothing physical to hurt anyone, well, they can find me. Go to the Internet and you’ll get two million addresses where I live.

Hulu: In the film, Universal Pictures tries to buy the story of Alan’s life. Of course, as you see in the film, it doesn’t go very well. Now that Jenny’s done this documentary, is there any hope of a Hollywood version of your life?

Jenny: There now exists a comprehensive work that never was around before, so people can actually put the documentary and experience my dad’s story in a way they never had before. My parents’ archive is so immense, it’s kind of frightening. They saved everything. They had such a prolific career. Every prank produced a thousand clippings, at the very minimum. SINA alone, there must have been hundreds of thousands newspaper articles.

Alan: Well, when you consider all of the letters that we received. At one point, we were burning bags of mail that the Post Office was delivering to us, because we just didn’t have the space for them — you know, these huge manila bags that the P.O. has around. Thousands of letters and postcards would come in from people. They’d be mostly angry. Amused, yes, but then they’d turn around and say “Yeah, I laughed, I get it. A nude horse is a rude horse, and you want to Bermuda shorts on him to hide his genitalia, but I think you’re nuts, even though I laughed.”

Jenny: But Daddy, I think I used to curse the fact that you and mom were such pack rats when I was growing up. Our house always stuck out like a sore thumb in a rich town like Westport. You’d come over to the house and they’re be boxes and papers and stuff everywhere. You had to make like a path to get around everything. At the time, I didn’t understand why you guys collected so much, but when I began making the movie, I was so elated to have all this material. Even though it was overwhelming, it is always better to have more material to work with than too little.

Alan: Then why were you crying at the time?

Jenny: [Laughs.] I wasn’t crying.

Alan: I’m sitting here looking at 180 boxes and trunks in storage. It’s all our memorabilia. It goes back, you know, 50 light years. I’m going to try to place it in a collections library somewhere. I think it’d be a valuable source someday, for journalists and sociologists and psychiatrists, people like that.

Jenny: I think my dad has been on the fringe. There are a lot of people who know about his work, but he’s not a household name. But chances are, I don’t know, one out of every 20 people have possibly heard of one of my dad’s pranks. Basically, it was my hope to raise the level of awareness of his story.

Alan: And there are people who still carry a chip on their shoulder, like Walter Cronkite. When he promoted the campaign to clothe naked animals for the sake of decency, he was unaware it was a joke. Then he found out a few days later. That was way back in the ’60s. A friend of a friend had dinner with him and found out Walter is still angry over the idea that he got pranked, so to speak, or punked about that phony campaign. You’d think he’d be mad at Hitler or Mussolini and Saddam Hussein… No, no, no, he’s mad about the people who pulled the rug out from under him. I’m laughing still. It says something about the father of our news. It makes an interesting comment.

Hulu: Do you end up covering your tracks very well, in case they try to double check the validity of your campaigns? For something like SINA, do they have a legitimate phone number to call, and someone answers the phone and plays along?

Alan: Oh my goodness, yes. When I died in the New York Times, I had an obituary there. I had eight inches of space, two inches more than the guy who invented the six pack — and he never came back. When the Times reporters on the obituary desk called the funeral home out in Utah, where apparently I was found, or my skis were in the form of a cross but I’d disappeared into a snowbank, they talked to a man I’d set up in a trailer to be my funeral home. He didn’t have a phone, and I offered to pay for the phone if he set it up as a funeral home. Because you could do that, back in those days. That was in 1980, 29 years ago. All of the information that they required in order to corroborate what they’re going to publish checked out. I had the church reserved for a wake, and that checked out. I went to the bank to get the money to pay for the band and the caterer, and I couldn’t get my money out. They’d frozen my account. Banks read the obituaries, too. The first thing they do is freeze your money, so I didn’t have the money. I had to cancel the whole thing. But at least I went to print; I got in the paper. It’s interesting to hover over when you go, expire. Next time, when I do for real, no one will believe it. So that way, we become immortal. I think that’s a nice way to go, too.

Hulu: Jenny, did you learn anything new about your father while making this film?Jenny: Well, I learned that it’s very difficult to make a personal film and remain objective. I think that was probably one of the most difficult challenges in the editing process. But in terms of new discoveries, I grew up with two parents where it was not uncommon for them to walk around in their underwear, so I pretty much know every part of my parents that any child would ever hope to know. In terms of pranking, I think it was really cool to experience my parents’ pranking through an outsider’s viewpoint. I was able to go into an objective mode, even though I wasn’t totally objective. One of the greatest stories has been sharing the work with audiences and seeing how people react to my dad’s pranks. It’s very similar to how people reacted back in the ’50s. I think my dad’s work still provokes people and he still gets taken seriously, even though he says his credibility is zilch. If you just look up his Ban Breastfeeding campaign, he still gets calls for shows. And whether or not the radio person is in on the joke — and they probably are — there are people who make comments on the YouTube clip that we posted. They totally think my dad is a nut who believes that breastfeeding be — is it criminalized, or just totally illegal?

Alan: It should be illegal because it manifests in the baby, since the breasts have become a sexual object over the past 50 years, thanks to Hugh Hefner and Bob Guccioni and their magazines, that sexual object now becomes something that’s very dangerous. This baby has this oral addiction to what I call the “naughty nipple” and becomes a smoker and a drinker, even a homosexual possibly. I thought we should ban breastfeeding per se and have the milk pumped into a bottle and not allow the baby to become so addicted to the mother’s breasts.

Jenny: But Daddy, what I would say is just, my dad, he can play these characters. He really is the master at deadpan. Whatever he says, you believe. Dad, you really are born with this gift. I don’t know how it all happened.

Alan: Well, it all began back in college, when I was in the orchestra pit. I was up there giving a serious lecture on music. It was dark when I walked up on stage, and I fell into the pit. When I got back up, an audience of about 300 or 400 students had started laughing at everything I said. I’d just bruised my rib, my elbow and my knees, and I’m going on with my little lecture to introduce them to the department of music, but it became a comedy act. I realized I’m being serious, and they’re laughing at me. I decided, “Hey, I’m going to start doing this for money if I can,” which I never really have done, because no money changes hands when I do one of my pranks. I had a backer for many years. That money’s dried up, just like the economy. So we don’t do much anymore, unless somebody has deep pockets to finance it.

Hulu: So for a lot of your pranks in the past, you had a patron?Maxwell Sackheim was the man who invented the Book-of-the-Month Club many years ago. We met on the subway one day in New York. We were both hanging onto the straps and he’s laughing at those overhead ads they have on the racks above the straps, and I’m not. Next thing I know, he’s poking me on the elbow, saying “Hey, why didn’t you laugh at that ad? Isn’t it funny? For Rent: 1 Room, Seats 2, Plenty of Water, Near Bus Stop.” And I said, yeah, but I wrote those ads. They’re called Crazy Ads to fill the spaces when they don’t sell out all the space. He said, “Oh, my goodness, I’ve got to have lunch with you.” He had never ridden the subway before. That was his first time, and he was 78 years old at that time, back in early 1965. He was retiring the next day. It was serendipity because he became my benefactor on various stunts and pranks for 20 years or so. He passed away unfortunately, but he had a good sense of humor and he felt as long as the money was spent to have fun and to do allegorical satire on the world stage, which is what I did — and what the movie is all about. Jen [and her boyfriend, Jeff] found the hook. This is what others failed to find. I think Jennifer answered this, because there’s too much. I think they took a good slice and made a good documentary.

Jenny: Oh brother…

DVD vs. Blu-ray vs. iTunes: What does it all mean?

Monday, May 11th, 2009
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Everyone,

I’d like to take a moment (or longer) to talk, not so much about April Showers, but about the technology behind the film as well as its distribution.As you are no doubt aware April Showers was filmed using new technologies and a format referred to as 4K. What 4K means is that the image itself is 4,000 pixels across by approximately 2,000 pixels tall. To put that into perspective the current resolution king in the home video space is Blu-ray with its 1080p resolution. 1080p simply means 1,920 pixels across by 1080 pixels tall. Which makes 4K basically four times the resolution of current HDTV sets. 4K is essentially the digital equivalent of 35mm film when it’s scanned into a computer, however when 35mm film is projected theatrically, because of the distance to the screen and light output, it’s actual quality is closer to 2K or 2,000 pixels across. Now there are 4K theatrical projectors and depending on where you saw April Showers in theaters you did view it through a 4K projector but for most digital cinemas you viewed a 2K version of the film.
When it comes to the home markets, i.e. DVD, Blu-ray and iTunes things get a bit more interesting because two factors come into play, image size and compression. A raw 4K frame, at least in the case of April Showers, is roughly 50MB, which is rather large. Even at the 2K level the frame is huge at anywhere between 25-30MB. However, a standard DVD is what we call standard definition, which is 720 pixels/scan lines wide by 480 pixels/scan lines tall and has a maximum disc capacity of 8.54GB if you’re using a single sided dual layered disc, which most DVD movies use. If you’re using a single sided non-dual layered disc then your storage capacity shrinks to 4.7GB. What dual layered means is that data is sandwiched on two layers on the same side of the disc resulting in a slight or sometimes not so slight pause of the content when viewing a film on DVD.
Not taking compression into consideration it stands to reason that taking a large file, like April Showers, and resizing it to fit on a DVD would make for a fine, very dense and detailed image. This is true, however, compressing April Showers, which is essentially a 50GB file in 2K to fit onto a 4.7 or 8.54GB DVD is quite a feat. Luckily, there are compression codecs that do a good to great job of getting all the data to fit but you will always be loosing some thing in the translation. I’m not bringing this up to warn you that April Showers on DVD is going to look bad, not at all, just thought perhaps you may want to know what goes into taking a film from the big screen to your living room. Other factors come into play as well such as special features, for they all require their own space on a disc which either means you have to compress the film’s image quality more or package multiple discs in a single case to accommodate everything. With April Showers we were able to fit the theatrical version of the film as well as all the special features and menus at a very good quality onto a single DVD which was no small feat.
Now, Blu-ray is a whole different animal for it can hold far more information as well as boasts a native resolution that is larger than standard definition DVD. A single layer Blu-ray disc can hold 25GB of data and a dual layer Blu-ray disc can hold 50GB. Taking April Showers from 2K at 50+GB is a lot easier and requires far less compression to get it down to 1080p at 25GB. Will the Blu-ray version of April Showers look better and be closer to the theatrical quality, yes, as it should. Also, due to the larger storage capacity, we’re able to fit more features on the Blu-ray than we can with the DVD.
Lastly, there is iTunes. Personally, I love iTunes and think that downloading movies and viewing them via home theater based computers or enabled streaming devices is absolutely going to become the standard over time. When iTunes first launched their video download service it left a lot to be desired, okay it was horrid. The video quality was on par with bad YouTube video, yet they felt that it was okay to charge customers $9.99 for the privilege. Happily, this is no longer the case as the format and technology behind it has improved exponentially resulting in video quality, on the low end, that rivals DVD and in the case of HD downloads from iTunes comes close to hitting the Blu-ray benchmark. In the case of April Showers, the iTunes file is basically the same as the DVD resolution however it uses a slightly different codec which enables the file size to shrink to a little over 1GB. Obviously, with regards to iTunes they don’t have fancy menus or special features to contend with hence the smaller file size.
Still with me?
The reason I bring this up or at least want to give you a crash course in today’s modern video formats is so that you have a better understanding as to what you’re buying/viewing so that you can maximize your experience, not only in regards to April Showers but for any film you choose to watch at home.
Sticking with iTunes for a moment. iTunes content can be viewed in a number of cool and unique ways. It can be viewed via your computer screen, which if you have a 16×9 or 16×10 monitor is probably going to boast an HD or 1080p beating resolution which is great for viewing movies on a small scale at your desk or on a laptop. You can also view April Showers on your iPhone or iPod Touch, which is going to be a slightly smaller experience but still very clear. You can even view your downloaded content on an iPod video, which is the smallest of them all but arguably the most portable. The nice thing about iTunes is that you only have to download one file and the various Apple products will perform the down convert either at the software/hardware level or in the transfer itself. So purchasing April Showers on iTunes is a bit like getting 3-4 versions of the movie in one, which is why I believe in iTunes and the service they provide.
One quick side note, my discussing iTunes and/or support for their products is by no means the result of being paid to endorse iTunes and/or Apple. Though I wish I were being paid to endorse iTunes and/or Apple, but that is not the case.
Moving on. Beyond watching April Showers on your iPhone or computer there is a really cool product out there called the AppleTV, which allows you to view your iTunes purchased content on your TV, or better still, your HDTV.
The AppleTV is where things get interesting for me not only as a filmmaker but as a distributor of films as well. For starters, the AppleTV does not require a computer or Mac in order to operate; it only requires an Internet connection, preferably a wireless one. So you PC users out there can keep your PC’s and PC based laptops and still use an AppleTV for viewing content on your HDTVs etc. However, if you have an iTunes account on your current home computer the AppleTV will interface with it (wirelessly) allowing you to stream music, television and movies to any TV connected to an AppleTV.
On the simple side you can purchase a single AppleTV for, I think, $229 retail and connect it to your HDTV via an HDMI cable and begin renting/buying movies via iTunes and watching them on your big screen TV within a matter of minutes. Via an AppleTV you’ll have access to the entire iTunes music library as well as television and movies. You can even view/listen to podcasts for free as well as view/search YouTube and Flickr. Anything you purchase/download will be stored locally on the AppleTV’s internal hard drive until you chose to erase it. On a slightly more technical side you can do what I do, which is maintain a central server that houses all my movies, music etc and use the AppleTV to stream that content wirelessly throughout my entire house. The reason this is so cool, at least to me, is that it’s relatively instantaneous and so easy to use. As a filmmaker I want to put as few obstacles between my content and you the viewer and iTunes and the AppleTV has done that. I truly believe that the film industry as a whole has to embrace the idea that content must be made available to the consumer on their time/schedule versus the studios.
The more we get used to downloading movies versus buying/renting discs the better the technology will become. Another nice benefit to downloads is the green principle. Downloads produce less waste, take up less space and are cheaper in the long term. Imagine housing thousands of movies on a single drive accessible by a small box, roughly the size of five CD cases stacked on top of one another and having a total entertainment system. No more shelving, no more scratched discs, no more wasteful slipcovers or needless packaging that only drives the cost up, not your enjoyment.
Okay, so enough about iTunes, let’s talk Blu-ray for a moment. Blu-ray, a format pioneered by Sony, is the only true or full HD format available to consumers today, boasting full 1080p resolution with the capability to play back uncompressed audio in either Dolby TrueHD or DTS Master Audio. To date, no other format before or current can match the quality of Blu-ray and/or gets you closer to the theater experience. That being said Blu-ray is still a small percentage of the overall marketplace though it is growing each and every quarter. As the retail price on Blu-ray players comes down more and more users are snatching them up. However, one thing that many consumers don’t know is that most Blu-ray players (I’d venture to say all by this point) are better standard DVD players than many of the players consumers currently own. What this means is by upgrading your player by purchasing a Blu-ray player you’re effectively getting two players in one, saving you space and money over time. Most Blu-ray players don’t just stop at being able to play back and upscale DVD’s, many or most can play MP3 burned discs, CD’s, SACD, as well as photo discs. If you haven’t yet purchased a Blu-ray player now is good time. If you have an HDTV (720p or better) and you’re currently using a DVD player that is 18 months old or older you’ll get more value for your money by investing in a new Blu-ray player than by hanging onto your old DVD spinner. If you want to view April Showers in as close to theater quality as possible as well as enjoy a barrage of new special features than Blu-ray is the only way to do so. There are currently a number of Blu-ray players on the market that retail for around $200.00 but there are a few things you want to take into consideration making your purchasing decision. Here is a list of features to look for when purchasing a player:
·Ethernet or wireless upgradeability (this is important)
·Profile 2.0 at least
·Full 1080p/24p playback
·1080p upsampling
·Support for uncompressed audio playback (Dolby TrueHD and DTS Master Audio)
·CD, DVD, MP3 etc. playback capability
A few nice things possibly worth spending a little extra on:
· Multi-channel analog audio outputs
· Gold plated stereo analog audio outputs (for use when playing back music CDs)
· Extra format support such as SACD, DVD-A, etc.
· An easy to use, backlit remote control
Personally, I’ve found the Sony PS3 and Sony BDP-S350 to be two of the best affordable Blu-ray players for sale today.
One last thing to take into consideration with regards to everything I’ve mentioned above is that first and foremost you’re going to need an HDTV of some sort or quality to take full advantage of all the performance you’ve been reading about. HDTV’s are becoming more and more affordable everyday but, like all new formats, can be confusing when it comes time to buy. At a basic level you’ll want to make sure your HDTV purchase includes the following:
· True 1080p/24p capability and playback
· Multiple HDMI inputs (at least 3)
· Energy Star compliant
Some things to consider:
· 120Hz MotionFlow technology (not really necessary, I personally can’t stand it).
· LCD versus Plasma. Plasma is going to be more expensive to operate than LCD.
· Look at LED, though it may cost a premium due to it being new technology. LCD is bound to be the most affordable alternative.
· Don’t buy to big. While there may be a smokin’ deal on a 55-inch display, if you only sit six feet away you’re going to be hating life after about fifteen minutes.
If you’re looking for brands to consider, I personally stick to Vizio and Samsung. Vizio is a great budget conscious brand that will get you into the HDTV game and Samsung has a number of affordable sets that are top-notch performers when compared to the costlier competition.
I want to thank you for taking the time to read through all this techno mumbo jumbo with me. I only bring it up and wish to make the information available to you so that you can maximize your entertainment experiences as well as hopefully arm you with a bit of knowledge so you don’t go spending your money on needless features. Remember, regardless of which route you choose to go for your home viewing needs you should always take a few minutes to calibrate your TV or HDTV for best results.
Thank you all, have a great weekend, take care and stay tuned…
Andrew

#1 on iTunes and Other DVD/iTunes Release Notes

Wednesday, May 6th, 2009

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Everyone,

I hope this latest blog finds you all well. Yesterday was one heck of a day, as we launched April Showers on DVD and iTunes. Before I get into that I want to fill you in on Monday night’s special engagement screenings that took place in Los Angeles and Colorado. Starting with Los Angeles, the screening was a huge success as the film played to a near capacity crowd (the front row was largely empty) at The Bridge Cinema De Lux in Marina Del Rey. The reaction was hugely positive and I was able to speak to a number of guests following the screening. As I understand it, a number of folks remained in the lobby discussing the film for a full hour afterwards, which I didn’t get a chance to witness for I was entertaining a number of guests outside; unaware of the gathering. So, first and foremost I want to say thank you to everyone who came out and showed their support for the film in LA. I wasn’t at the Colorado screening but have been told that it went well and that there was a good crowd that was able to make the Monday evening time. Anybody hailing from Colorado who would like to chime in on the screening please feel free to do so for I am curious to hear your reactions.
So, yesterday morning saw the official release of April Showers on iTunes and DVD via IndieFlix.com. I have a couple of notes/updates regarding both formats but I’ll start with the most exciting news first. As of about 1:00pm yesterday afternoon April Showers was the #1 Independent Download from iTunes, which is amazing and left me speechless. For anyone who knows me or has spent more than five minutes with me knows that speechless is hard for me to do, so thank you everyone for making that possible. I hope that we can keep that title and grow from here, perhaps land ourselves in the top 10 overall. I’m not asking you to go out and download April Showers 10 times or more, just keep doing what you’re doing in helping us get the word out to people who may or may not know about what we’re up to yet. Regardless of the outcome(s) I am in awe of this whole process and everyone’s dedication to this project, we’ve really become the ‘little indie that could’.
Yesterday, at launch, April Showers was not listed in the top 100 overall sales list on iTunes movies, by mid day we had cracked the top 100 overall list and as of this morning we’re ranked number 37. We’re still #1 in the independent downloads and #11 in the overall drama category, carrying an overall user generated rating of four and a half stars.
Now, with regards to the DVD, like I said in yesterday’s post they are beginning to ship from our west coast location so some of you may have longer waits than others but they are going out this week and you should receive them in short order. We’ve been getting a lot of questions regarding what is on the DVD in terms of features etc. Well, the DVD that is shipping this week will include the film, a full-length feature commentary, both trailers and a poster slideshow.
The Blu-ray that will be released in early June will include the film, behind the scenes footage, deleted scenes, multiple commentaries, over 100 production photos, poster slide show, trailers and more. Due to the larger storage capacity of Blu-ray discs we’re able to put more on the disc while still keeping costs low, also the video on the Blu-ray disc will be superior to that on the DVD and closer to the quality audiences saw in theaters.
We’re working on expanding April Showers’ distribution on DVD, Blu-ray and beyond via other means such as NetFlix, Amazon, Target stores etc and will let you know when it happens, however, if you want to get your copy now or sooner than later you can purchase them through this website/IndieFlix.com or via iTunes.
Lastly, I want to talk about the soundtrack for a moment if I may. I’m not sure how many of you know or are aware how AmazonMP3 works since it’s somewhat new. Well, if you’re at all familiar with iTunes then AmazonMP3 will function exactly the same, it will even upload directly to your iTunes player or what ever your default player is on your computer. The files are DRM Free meaning they can be transferred freely between computers, portable players etc and are at a higher bit rate (better quality) than many of iTunes’ own files. The soundtrack will be available on iTunes very soon, but we wanted to give AmazonMP3 a try for I thought it was kind of a cool service and could save you guys a little bit of money since the entire album goes for $7.99 via Amazon where as iTunes, I believe, will be charging $9.99. If you have an Amazon account making your AmazonMP3 purchase is a single click away. I do want to be clear though, the April Showers score will not be offered as a standalone disc in stores. It is download only through one of our numerous outlets. If you want a physical disc you’ll have to download the album and burn it to a CD-R, which isn’t terribly difficult. We’re keeping the soundtrack download only because we want to cut down on waste, keep the price low, as well as take advantage of the latest portable music technology that so many have embraced in this ever changing digital landscape.
Well, that’s all I have for updates now, but there is more coming I promise you. So until next time, take care and stay tuned…
Andrew

April Showers Updates & More

Tuesday, May 5th, 2009

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Everyone,

Good afternoon, I wanted to update you all about the latest happenings here at April Showers as well as give you a glimpse into the future. As you know April Showers released in theaters on April 24, 2009 in 18 locations across the country, largely centered in the Midwest and East Coast. The week long run of our theatrical engagements went well and in some cases/cities exceptionally well. In the case of The Rave Theater Westroads 14 multiplex in Omaha, Nebraska we were the number one film that week in the theater and were invited to extend our stay for a week two, which wraps up on Thursday, May 7. I received word this morning that despite the release of the new Wolverine film as well as several other top performers already in theaters, April Showers continues to do very well theatrically in its second week. There are rumors (which I can not confirm at this time) that we may play a third week at the Westroads 14 Theater, so thank you everyone in Omaha as well as everyone around the country who came out and supported us in theaters these past two weeks. In the coming weeks I’ll be putting together a public list of schools that will be receiving donations so you’ll be able to see first hand how your patronage helped high schools across the country.
Tonight we are hosting two special screenings of the film in Colorado and Los Angeles and expect a good turn out in those locations. If they go well we will be discussing the possibility of doing more special engagements (one night only screenings) in other locations. I promise to keep you posted on the latest developments surrounding the current screenings and/or future screenings. If you’d like to attend tonight’s screenings there are still a few tickets left so you can jump online and purchase them via Movietickets.com or venture down to the box office at the theater and hope you’re not to late. I apologize in advance to anyone unable to get into this evening’s shows.
Tomorrow marks the official release of the film on iTunes as well as on DVD. I would like to clarify a few points regarding the iTunes/DVD release since I realized over the weekend that I might not have been clear enough through this whole process. First, if you pre-ordered the film on iTunes or order it tomorrow and the days that follow, the film will immediately download to your iTunes account for you to enjoy within a couple of minutes of making your purchase. If you pre-ordered on iTunes, most likely, you’ll wake up tomorrow with April Showers sitting in your que/playlist for you to enjoy. By purchasing the film on iTunes you’ll be able to view the film on your computer, iPod, iPod Touch, iPhone or other compatible portable device. You’ll be able to view April Showers on your TV or HDTV by simply connecting your computer to your television set or via an Apple TV, which is a small box that can interface with your iTunes account and stream your music and movies wirelessly to your television or home entertainment system. Personally, I use Apple TVs around my house and encourage you to check it out if you’re so inclined. Please note, my mentioning and/or endorsing Apple TV or iTunes does not result in me getting any money or kick back, I just think it’s a cool product that I think a lot of you may like.
As for the DVD release of April Showers there are a few things I’d like to point out/clarify. First, if you pre-ordered the DVD it will ship tomorrow so you can expect it in a few days. If you’re not one for pre-ordering and you wish to order your copy tomorrow then it will ship tomorrow or Wednesday depending on what time you place your order. The same will hold true for the days, weeks, months and years that follow, your copy will ship the day you order and the same is true for the Blu-ray disc, which will ship beginning June 5. Now, if you didn’t pre-order because you were planning on running down to your local video store, Best Buy etc to purchase a copy I’m sorry but you’ll be disappointed for you won’t find us there. In order to keep the cost of the disc down and be able to offer it to you at a price point we felt was advantageous to you we are only selling the DVD/ Blu-ray via our website or via IndieFlix.com at this time. We are looking into other channels and avenues but want to ensure that these opportunities don’t result in you being over charged for something we all know should cost less.  So, if you want your very own copy of April Showers on DVD or Blu-ray you’ll have to place your order through the website for the time being. As soon as that changes I’ll let you know. We’re currently talking with a number of rental chains, especially NetFlix, and hope to have copies of the movie to them within the month so that some of you with April Showers in your rental cue will be able to enjoy the film at home.
Also this week, I will announce the winner of my photo challenge that I put out prior to our theatrical release. It’s not to late to get your photos in but you have until Wednesday. The winner will receive an autographed copy of the DVD with the runners up receiving posters. I’m thinking about doing another contest next week so stay tuned for that.
Lastly, I would like to talk about a little thing I did on Friday of last week. Last Friday I was invited to speak at the West Valley Leadership Academy in Los Angeles. The West Valley Leadership Academy is a small school (20 or so students) that is dedicated to changing the lives of young people grade school- high school who are or have had issues pertaining to drug use, gang activity and beyond. The school was founded and run by Paul D. White. Mr. White was kind enough to invite me to speak to his students and we had a lively discussion for over two hours about a myriad of topics ranging from communication to the media and even Swine Flu. Yes, Swine Flu. I had a wonderful time and the entire exchange was video taped by Cindy and we hope to have snippets of it online soon. It was a truly unique and amazing experience for me and hopefully the students and one I hope to repeat in the future.
So that’s what is going on today in the world of April Showers. Stay tuned this week for more updates and news and thank you all once again for your support. Take care.